Houston Motor Group vs Value Vehicles:Which is more popular by branded search in New Zealand?
In August 2026, Houston Motor Group had more branded searches than Value Vehicles among nelson used car dealerships in New Zealand. Houston Motor Group was estimated to have 180 branded searches compared to Value Vehicles’ 160, and held a 5% Share of Search versus Value Vehicles’ 4.4%.
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Which is more popular in search, Houston Motor Group or Value Vehicles?
Compare Nelson used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Houston Motor Group, Value Vehicles. The figures are in the table below the chart.
View monthly share of search table
| Month | Car Company Nelson | Dayman Motors | Houston Motor Group | Value Vehicles |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.7% | 6.3% | 5.1% |
| Nov 2025 | 73.2% | 17.4% | 5.9% | 3.5% |
| Dec 2025 | 70.5% | 18.5% | 6.3% | 4.8% |
| Jan 2026 | 69.5% | 17.3% | 7% | 6.3% |
| Feb 2026 | 70.3% | 17.8% | 6.2% | 5.6% |
| Mar 2026 | 68.9% | 18.9% | 6.2% | 6% |
| Apr 2026 | 70.7% | 18.2% | 6.3% | 4.8% |
| May 2026 | 71.6% | 19% | 6% | 3.4% |
| Jun 2026 | 73.5% | 16.5% | 6.5% | 3.5% |
| Jul 2026 | 73.1% | 18.3% | 4.3% | 4.3% |
| Aug 2026 | 75.6% | 15% | 5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Houston Motor Group and Value Vehicles comparison changed over the last 12 months?
3 findings
- Houston Motor Group was ahead of Value Vehicles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 210 to 180.
- Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 170 to 160.
How did search popularity change for New Zealand nelson used car dealerships in August 2026?
2 changes
In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Houston Motor Group’s and Value Vehicles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Houston Motor Group
3 branded search terms
- houston motor group nelson
- houston motors nelson nz
- houston motors nelson used cars
Value Vehicles
2 branded search terms
- value vehicles nelson
- value vehicles used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.