Car Company Nelson vs Houston Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Car Company Nelson had more branded searches than Houston Motor Group among nelson used car dealerships in New Zealand. Car Company Nelson was estimated to have 2.7K branded searches compared to Houston Motor Group’s 180, and held a 75.6% Share of Search versus Houston Motor Group’s 5%.
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Which is more popular in search, Car Company Nelson or Houston Motor Group?
Compare Nelson used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Car Company Nelson, Houston Motor Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Car Company Nelson | Dayman Motors | Houston Motor Group | Value Vehicles |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.7% | 6.3% | 5.1% |
| Nov 2025 | 73.2% | 17.4% | 5.9% | 3.5% |
| Dec 2025 | 70.5% | 18.5% | 6.3% | 4.8% |
| Jan 2026 | 69.5% | 17.3% | 7% | 6.3% |
| Feb 2026 | 70.3% | 17.8% | 6.2% | 5.6% |
| Mar 2026 | 68.9% | 18.9% | 6.2% | 6% |
| Apr 2026 | 70.7% | 18.2% | 6.3% | 4.8% |
| May 2026 | 71.6% | 19% | 6% | 3.4% |
| Jun 2026 | 73.5% | 16.5% | 6.5% | 3.5% |
| Jul 2026 | 73.1% | 18.3% | 4.3% | 4.3% |
| Aug 2026 | 75.6% | 15% | 5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Car Company Nelson and Houston Motor Group comparison changed over the last 12 months?
3 findings
- Car Company Nelson was ahead of Houston Motor Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand moved from 70.9% to 75.6%, and its estimated monthly branded searches moved from 2.4K to 2.7K.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 210 to 180.
How did search popularity change for New Zealand nelson used car dealerships in August 2026?
2 changes
In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.
In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Car Company Nelson’s and Houston Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Car Company Nelson
4 branded search terms
- car company nelson
- car company nelson nz
- carcompanynelson.co.nz
- the car company nelson nz
Houston Motor Group
3 branded search terms
- houston motor group nelson
- houston motors nelson nz
- houston motors nelson used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.