Brandwave

How popular isDayman Motors in search?

In August 2026, there were an estimated 540 branded searches for Dayman Motors in New Zealand which is down 8.5% over the last 11 months. Dayman Motors holds 15% estimated Share of Search among New Zealand nelson used car dealerships and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Car Company Nelson75.6%
  2. Dayman Motors15%
  3. Houston Motor Group5%
  4. Value Vehicles4.4%
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Which nelson used car dealerships compete with Dayman Motors?

Dayman Motors against nelson used car dealerships in New Zealand, by month

Share of Search by month for Car Company Nelson, Dayman Motors, Houston Motor Group, Value Vehicles. The figures are in the table below the chart.

View monthly share of search table
MonthCar Company NelsonDayman MotorsHouston Motor GroupValue Vehicles
Oct 202570.9%17.7%6.3%5.1%
Nov 202573.2%17.4%5.9%3.5%
Dec 202570.5%18.5%6.3%4.8%
Jan 202669.5%17.3%7%6.3%
Feb 202670.3%17.8%6.2%5.6%
Mar 202668.9%18.9%6.2%6%
Apr 202670.7%18.2%6.3%4.8%
May 202671.6%19%6%3.4%
Jun 202673.5%16.5%6.5%3.5%
Jul 202673.1%18.3%4.3%4.3%
Aug 202675.6%15%5%4.4%
Sep 2026————

  1. 1.Car Company Nelson

    75.6%

    held 1st · 2.7K estimated branded searches · 0% vs prior month · +2.4 points

  2. 2.Dayman Motors

    15%

    held 2nd · 540 estimated branded searches · -20.6% vs prior month · -3.3 points

  3. 3.Houston Motor Group

    5%

    held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.7 points

  4. 4.Value Vehicles

    4.4%

    held 4th · 160 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Dayman Motors and its closest rivals

How has branded search demand for Dayman Motors changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dayman Motors in New Zealand fell from 590 to 540.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 17.7% to 15%.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 19% in May 2026 and was lowest at 15% in August 2026.

How did search popularity change for New Zealand nelson used car dealerships in August 2026?

  1. In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.

  2. In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.

  3. In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.

  4. Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.

How is Dayman Motors measured?

Brandwave collects information about searches that people make online using Dayman Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • dayman motors
  • dayman motors nelson
  • dayman motors nelson nz
  • dayman motors used cars
  • daymans
  • daymans cars nelson

Do you work for Dayman Motors? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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