Dayman Motors vs Value Vehicles:Which is more popular by branded search in New Zealand?
In August 2026, Dayman Motors had more branded searches than Value Vehicles among nelson used car dealerships in New Zealand. Dayman Motors was estimated to have 540 branded searches compared to Value Vehicles’ 160, and held a 15% Share of Search versus Value Vehicles’ 4.4%.
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Which is more popular in search, Dayman Motors or Value Vehicles?
Compare Nelson used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dayman Motors, Value Vehicles. The figures are in the table below the chart.
View monthly share of search table
| Month | Car Company Nelson | Dayman Motors | Houston Motor Group | Value Vehicles |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.7% | 6.3% | 5.1% |
| Nov 2025 | 73.2% | 17.4% | 5.9% | 3.5% |
| Dec 2025 | 70.5% | 18.5% | 6.3% | 4.8% |
| Jan 2026 | 69.5% | 17.3% | 7% | 6.3% |
| Feb 2026 | 70.3% | 17.8% | 6.2% | 5.6% |
| Mar 2026 | 68.9% | 18.9% | 6.2% | 6% |
| Apr 2026 | 70.7% | 18.2% | 6.3% | 4.8% |
| May 2026 | 71.6% | 19% | 6% | 3.4% |
| Jun 2026 | 73.5% | 16.5% | 6.5% | 3.5% |
| Jul 2026 | 73.1% | 18.3% | 4.3% | 4.3% |
| Aug 2026 | 75.6% | 15% | 5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Dayman Motors and Value Vehicles comparison changed over the last 12 months?
3 findings
- Dayman Motors was ahead of Value Vehicles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand moved from 17.7% to 15%, and its estimated monthly branded searches moved from 590 to 540.
- Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 170 to 160.
How did search popularity change for New Zealand nelson used car dealerships in August 2026?
2 changes
In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.
Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dayman Motors’ and Value Vehicles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dayman Motors
6 branded search terms
- dayman motors
- dayman motors nelson
- dayman motors nelson nz
- dayman motors used cars
- daymans
- daymans cars nelson
Value Vehicles
2 branded search terms
- value vehicles nelson
- value vehicles used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.