Brandwave

Stephen Hill Motors vs Wayne Kirk Motor Group:Which is more popular?

In September 2026, Stephen Hill Motors had more branded searches than Wayne Kirk Motor Group among Napier used car dealerships in New Zealand. Stephen Hill Motors had about 390 branded searches, while Wayne Kirk Motor Group had 70. Stephen Hill Motors made up 15.6% of all Napier used car dealership searches we track, and Wayne Kirk Motor Group accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Napier used car dealerships, Stephen Hill Motors appeared in two of the four answers and Wayne Kirk Motor Group in none.

Among Napier used car dealerships in New Zealand in September 2026

Who do people search for more?

Stephen Hill Motors, about 6 searches for every 1 for Wayne Kirk Motor Group

Stephen Hill Motors 390 searchesWayne Kirk Motor Group 70 searches

Who does AI mention more?

Stephen Hill Motors, mentioned in 2 of 4 answers, Wayne Kirk Motor Group in 0

Stephen Hill Motors in 2 of 4Wayne Kirk Motor Group in 0 of 4

Who does AI recommend more?

Stephen Hill Motors, the only one of the two named

Stephen Hill Motors first in 2Wayne Kirk Motor Group never named

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Top Napier used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stephen Hill Motors was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wayne Kirk Motor Group did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dave Panton Car Sales1st
  2. Evolution Motors2nd
  3. Turners3rd
  4. Stephen Hill Motors4th
  5. Bayswater Vehicles5th
  6. Wayne Kirk Motor Group–
  7. Allan Pike Cars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evolution Motors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dave Panton Car Sales4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Turners3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stephen Hill Motors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayswater Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wayne Kirk Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allan Pike Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Napier used car dealerships

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stephen Hill Motors or Wayne Kirk Motor Group more popular in search?

This chart shows how often people search Google for Stephen Hill Motors and Wayne Kirk Motor Group by name. Each line represents a brand's share of searches for all seven Napier used car dealerships we track, month by month, from searches in New Zealand.

Stephen Hill Motors and Wayne Kirk Motor Group among Napier used car dealerships in New Zealand, by month

Share of searches by month for Stephen Hill Motors, Wayne Kirk Motor Group. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersStephen Hill MotorsBayswater VehiclesEvolution MotorsWayne Kirk Motor GroupAllan Pike CarsDave Panton Car Sales
Oct 202558%17.4%11.2%7.2%3.3%1.8%1.1%
Nov 202559.5%16%11.5%7.8%3.3%1.1%0.74%
Dec 202558.4%18.2%11.3%6.9%2.6%1.5%1.1%
Jan 202659.7%17.6%8.8%8.8%2.2%2.2%0.63%
Feb 202658%18.1%8.7%10.1%3.3%1.1%0.72%
Mar 202661.3%15.5%10.6%6.8%2.9%1.6%1.3%
Apr 202661.8%17.8%7.3%8.1%2.7%1.2%1.2%
May 202663.2%15.8%8.3%8.3%2%1.6%0.79%
Jun 202664%14.8%11.2%6%2%1.2%0.8%
Jul 202666.2%15%8.4%6.6%1.7%1.4%0.7%
Aug 202663.5%16.7%8%6.4%3%1.7%0.67%
Sep 202664%15.6%8.8%6.4%2.8%1.6%0.8%

How has the Stephen Hill Motors and Wayne Kirk Motor Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier used car dealerships in September 2026?

2 changes

  1. In September 2026, Stephen Hill Motors lost share of searches among Napier used car dealerships in New Zealand, from 16.7% to 15.6%.

  2. Estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stephen Hill Motors’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stephen Hill Motors

2 branded search terms

  • stephen hill motors
  • stephen hill motors napier

Wayne Kirk Motor Group

1 branded search term

  • wayne kirk motor group

How the Brand Demand Index is measured

Other head-to-heads among Napier used car dealerships

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