Brandwave

How popular isThe Trade Desk?

In September 2026, people searched for The Trade Desk by name about 50,500 times worldwide, a 17.3% decrease from the previous year. These searches made up 35.5% of all global connected TV advertising platform searches, placing The Trade Desk first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about connected TV advertising platforms, The Trade Desk appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

The Trade Desk is the most searched of 8 competitors and the most recommended in AI answers.

  1. The Trade DeskShare of searches 35.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon DSPShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. StackAdaptShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. TatariShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BeachfrontShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. The Trade Desk is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. MNTN2nd
  3. StackAdapt3rd
  4. Amazon DSP4th
  5. Tatari5th
  6. tvScientific6th
  7. Beachfront–
  8. Innovid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MNTN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tatari2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • tvScientific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innovid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which connected TV advertising platforms compete with The Trade Desk?

The Trade Desk against connected TV advertising platforms worldwide, by month

Share of searches by month for The Trade Desk, Amazon DSP, StackAdapt, Tatari, Beachfront, Innovid. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidtvScientificMNTN
Oct 202536.8%29.8%13.5%9%6%3.3%1.4%0.23%
Nov 202537.4%24.8%13.7%11.2%7.4%4%1.2%0.19%
Dec 202533.2%26.6%12.1%12%8%3.5%4.3%0.26%
Jan 202639.4%21.3%14.5%11.8%7.8%3.5%1.5%0.25%
Feb 202641.1%18.1%12.3%15%8.1%3.6%1.6%0.21%
Mar 202644.4%19.4%13.2%10.8%7.1%3.2%1.7%0.23%
Apr 202632.7%21.1%14.3%17.3%9.4%3.4%1.5%0.2%
May 202635.5%22.4%15.3%12.3%10%3%1.3%0.22%
Jun 202634.8%22%14.9%12.1%12%2.9%1.1%0.21%
Jul 202632.1%20%13.5%13.5%16.4%3.3%0.96%0.19%
Aug 202639.1%17.1%14.2%11.5%14%2.8%1%0.2%
Sep 202635.5%19%15.7%12.8%12.7%3.1%0.91%0.27%

  1. 1.The Trade Desk

    35.5%

    Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  2. 2.Amazon DSP

    19%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.StackAdapt

    15.7%

    Held 3rd. 22.4K estimated branded searches, -0.22% vs prior month. Share +1.5 points.

  4. 4.Tatari

    12.8%

    Moved from 5th to 4th. 18.3K estimated branded searches, +0.16% vs prior month. Share +1.3 points.

  5. 5.Beachfront

    12.7%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  6. 6.Innovid

    3.1%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.tvScientific

    0.91%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.MNTN

    0.27%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare popularity between The Trade Desk and its closest rivals

Every comparison with The Trade Desk

32 comparisons

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Trade Desk worldwide fell from 61.1K to 50.5K.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide decreased from 36.8% to 35.5%.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide peaked at 44.4% in March 2026 and was lowest at 32.1% in July 2026.

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Tatari overtook Beachfront to rank 4th among connected TV advertising platforms worldwide, with 12.8% of the searches.

  2. In September 2026, Amazon DSP gained share of searches among connected TV advertising platforms worldwide, from 17.1% to 19%.

  3. In September 2026, StackAdapt gained share of searches among connected TV advertising platforms worldwide, from 14.2% to 15.7%.

  4. In September 2026, The Trade Desk lost share of searches among connected TV advertising platforms worldwide, from 39.1% to 35.5%.

  5. In September 2026, Beachfront lost share of searches among connected TV advertising platforms worldwide, from 14% to 12.7%.

  6. Estimated monthly branded searches for tvScientific worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are The Trade Desk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the trade desk
  • the trade desk dsp

Do you work for The Trade Desk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Trade Desk compete?

The Trade Desk is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms2nd of 70.97%Show ranking
Connected TV advertising platforms4th of 102.7%Show ranking
Programmatic advertising platforms1st of 934.1%Show ranking
Audio advertising platforms2nd of 734.4%Show ranking
Connected TV advertising platforms1st of 835.5%Shown above
Digital ad buying platforms1st of 744.2%Show ranking
Digital out of home platforms1st of 1055.5%Show ranking
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