Brandwave

How popular isInnovid in search?

In August 2026, there were an estimated 4.5K branded searches for Innovid worldwide which is down 18.6% over the last 11 months. Innovid holds 0.24% estimated Share of Search among connected TV advertising platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roku97.6%
  2. Beachfront1.2%
  3. Tatari0.97%
  4. Innovid0.24%
  5. MNTN0.02%
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Which connected TV advertising platforms compete with Innovid?

Innovid against connected TV advertising platforms worldwide, by month

Share of Search by month for Roku, Innovid. The figures are in the table below the chart.

View monthly share of search table
MonthRokuBeachfrontTatariInnovidMNTN
Oct 202598.3%0.53%0.81%0.3%0.02%
Nov 202598.4%0.53%0.81%0.3%0.01%
Dec 202598.4%0.53%0.8%0.24%0.02%
Jan 202698%0.65%0.98%0.3%0.02%
Feb 202697.4%0.79%1.5%0.36%0.02%
Mar 202698.1%0.65%0.98%0.29%0.02%
Apr 202696.9%0.96%1.8%0.35%0.02%
May 202697.5%0.96%1.2%0.29%0.02%
Jun 202697.8%0.97%0.98%0.24%0.02%
Jul 202697.6%1.2%0.97%0.24%0.01%
Aug 202697.6%1.2%0.97%0.24%0.02%
Sep 2026—————

  1. 1.Roku

    97.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Beachfront

    1.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tatari

    0.97%

    Held 3rd. 18.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Innovid

    0.24%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share 0 points.

  5. 5.MNTN

    0.02%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Innovid and its closest rivals

How has branded search demand for Innovid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Innovid worldwide fell from 5.5K to 4.5K.
  • Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV advertising platforms worldwide held steady, from 0.3% to 0.24%.

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Beachfront worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026.

  2. Estimated monthly branded searches for Tatari worldwide rose 21.5% over 11 measured months, from 15K to 18.2K in August 2026.

  3. Estimated monthly branded searches for Innovid worldwide fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.

  4. Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Innovid compete?

Innovid is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Connected TV advertising platforms4th of 50.24%Shown above
Connected TV measurement platforms4th of 58.1%Show ranking
TV attribution platforms4th of 510.5%Show ranking
Ad creative automation platforms2nd of 520.2%Show ranking

How is Innovid measured?

Brandwave collects information about searches that people make online using Innovid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • innovid
  • innovid.com

Do you work for Innovid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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