Brandwave

Connected TV advertising platforms:Which brands are most popular in search?

In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 97.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roku97.6%
  2. Beachfront1.2%
  3. Tatari0.97%
  4. Innovid0.24%
  5. MNTN0.02%

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Share of SearchLeaderboard

Compare the platforms used to buy connected TV advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among connected TV advertising platforms worldwide, by month

Share of Search by month for Roku. The figures are in the table below the chart.

View monthly share of search table
MonthRokuBeachfrontTatariInnovidMNTN
Oct 202598.3%0.53%0.81%0.3%0.02%
Nov 202598.4%0.53%0.81%0.3%0.01%
Dec 202598.4%0.53%0.8%0.24%0.02%
Jan 202698%0.65%0.98%0.3%0.02%
Feb 202697.4%0.79%1.5%0.36%0.02%
Mar 202698.1%0.65%0.98%0.29%0.02%
Apr 202696.9%0.96%1.8%0.35%0.02%
May 202697.5%0.96%1.2%0.29%0.02%
Jun 202697.8%0.97%0.98%0.24%0.02%
Jul 202697.6%1.2%0.97%0.24%0.01%
Aug 202697.6%1.2%0.97%0.24%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Roku

    97.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Beachfront

    1.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tatari

    0.97%

    Held 3rd. 18.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Innovid

    0.24%

    Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share 0 points.

  5. 5.MNTN

    0.02%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among connected TV advertising platforms worldwide?

In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 97.6% estimated Share of Search within this set. Beachfront is in 2nd place, 96.4 percentage points behind at 1.2% Share of Search.

Global connected TV advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Roku98.3% → 97.6%98.4%Dec 202596.9%Apr 20261st
Beachfront0.53% → 1.2%1.2%Jul 20260.53%Oct 20253rd → 2nd
Tatari0.81% → 0.97%1.8%Apr 20260.8%Dec 20252nd → 3rd
Innovid0.3% → 0.24%0.36%Feb 20260.24%Jul 20264th
MNTN0.02%0.02%Oct 20250.01%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide decreased from 98.3% to 97.6%.
  • Across the 11 months ending August 2026, Beachfront’s estimated Share of Search among connected TV advertising platforms worldwide increased from 0.53% to 1.2%.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 98.4% in December 2025 and was lowest at 96.9% in April 2026.
  • Across the 11 months ending August 2026, Beachfront rose from 3rd to 2nd among connected TV advertising platforms worldwide.
  • Across the 11 months ending August 2026, Tatari fell from 2nd to 3rd among connected TV advertising platforms worldwide.
  • Across the 11 months ending August 2026, Innovid and MNTN held steady: their estimated Share of Search among connected TV advertising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Beachfront worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026.

  2. Estimated monthly branded searches for Tatari worldwide rose 21.5% over 11 measured months, from 15K to 18.2K in August 2026.

  3. Estimated monthly branded searches for Innovid worldwide fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.

  4. Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How the Brand Demand Index is measured

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