Amazon DSP vs The Trade Desk:Which is searched more?
In September 2026, The Trade Desk had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Amazon DSP had 27,100. The Trade Desk made up 35.5% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 19%. These are worldwide searches for English-language branded terms.
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Is Amazon DSP or The Trade Desk more popular in search?
Compare the platforms used to buy connected TV advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Trade Desk, Amazon DSP. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Tatari | Beachfront | Innovid | tvScientific | MNTN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 29.8% | 13.5% | 9% | 6% | 3.3% | 1.4% | 0.23% |
| Nov 2025 | 37.4% | 24.8% | 13.7% | 11.2% | 7.4% | 4% | 1.2% | 0.19% |
| Dec 2025 | 33.2% | 26.6% | 12.1% | 12% | 8% | 3.5% | 4.3% | 0.26% |
| Jan 2026 | 39.4% | 21.3% | 14.5% | 11.8% | 7.8% | 3.5% | 1.5% | 0.25% |
| Feb 2026 | 41.1% | 18.1% | 12.3% | 15% | 8.1% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 44.4% | 19.4% | 13.2% | 10.8% | 7.1% | 3.2% | 1.7% | 0.23% |
| Apr 2026 | 32.7% | 21.1% | 14.3% | 17.3% | 9.4% | 3.4% | 1.5% | 0.2% |
| May 2026 | 35.5% | 22.4% | 15.3% | 12.3% | 10% | 3% | 1.3% | 0.22% |
| Jun 2026 | 34.8% | 22% | 14.9% | 12.1% | 12% | 2.9% | 1.1% | 0.21% |
| Jul 2026 | 32.1% | 20% | 13.5% | 13.5% | 16.4% | 3.3% | 0.96% | 0.19% |
| Aug 2026 | 39.1% | 17.1% | 14.2% | 11.5% | 14% | 2.8% | 1% | 0.2% |
| Sep 2026 | 35.5% | 19% | 15.7% | 12.8% | 12.7% | 3.1% | 0.91% | 0.27% |
How has the Amazon DSP and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of Amazon DSP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s share of searches among connected TV advertising platforms worldwide moved from 29.8% to 19%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide moved from 36.8% to 35.5%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
2 changes
In September 2026, Amazon DSP gained share of searches among connected TV advertising platforms worldwide, from 17.1% to 19%.
In September 2026, The Trade Desk lost share of searches among connected TV advertising platforms worldwide, from 39.1% to 35.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon DSP’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
Other head-to-heads among connected TV advertising platforms
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The Trade Desk vs Tatari: compare search popularity
The Trade Desk vs Beachfront: compare search popularity- Amazon DSP vs StackAdapt: compare search popularity
- Amazon DSP vs Tatari: compare search popularity
- Amazon DSP vs Beachfront: compare search popularity
Put your own brand in this comparison
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