Amazon DSP vs Tatari:Which is more popular?
In September 2026, Amazon DSP had more branded searches than Tatari among connected TV advertising platforms worldwide. Amazon DSP had about 27,100 branded searches, while Tatari had 18,300. Amazon DSP made up 19% of all connected TV advertising platform searches we track, and Tatari accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Amazon DSP appeared in three of the five answers and Tatari in two. Amazon DSP was mentioned before Tatari in two out of three answers that named either.
Who do people search for more?
Amazon DSP, about 48% more searches than Tatari
Who does AI mention more?
Amazon DSP, mentioned in 3 of 5 answers, Tatari in 2
Who does AI recommend more?
Amazon DSP, named ahead of Tatari in 2 of 3 answers
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Top connected TV advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon DSP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tatari was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon DSP was listed before Tatari in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Trade Desk1st
MNTN2nd
StackAdapt3rd- Amazon DSP4th
Tatari5th
tvScientific6th
Beachfront–
Innovid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MNTN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon DSP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tatari2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- tvScientific2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Innovid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV advertising platforms
5 answers
Asked ChatGPT
“Which connected TV advertising platform should I use?”
Asked ChatGPT
“What are the best connected TV advertising platforms?”
Asked ChatGPT
“What's the best connected TV advertising platform for buying TV ads?”
Searched Google, AI Overview
“connected tv advertising platforms”
Searched Google, AI Overview
“connected tv ads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon DSP or Tatari more popular in search?
This chart shows how often people search Google for Amazon DSP and Tatari by name. Each line represents a brand's share of searches for all eight connected TV advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon DSP, Tatari. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Trade Desk | Amazon DSP | StackAdapt | Tatari | Beachfront | Innovid | tvScientific | MNTN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 29.8% | 13.5% | 9% | 6% | 3.3% | 1.4% | 0.23% |
| Nov 2025 | 37.4% | 24.8% | 13.7% | 11.2% | 7.4% | 4% | 1.2% | 0.19% |
| Dec 2025 | 33.2% | 26.6% | 12.1% | 12% | 8% | 3.5% | 4.3% | 0.26% |
| Jan 2026 | 39.4% | 21.3% | 14.5% | 11.8% | 7.8% | 3.5% | 1.5% | 0.25% |
| Feb 2026 | 41.1% | 18.1% | 12.3% | 15% | 8.1% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 44.4% | 19.4% | 13.2% | 10.8% | 7.1% | 3.2% | 1.7% | 0.23% |
| Apr 2026 | 32.7% | 21.1% | 14.3% | 17.3% | 9.4% | 3.4% | 1.5% | 0.2% |
| May 2026 | 35.5% | 22.4% | 15.3% | 12.3% | 10% | 3% | 1.3% | 0.22% |
| Jun 2026 | 34.8% | 22% | 14.9% | 12.1% | 12% | 2.9% | 1.1% | 0.21% |
| Jul 2026 | 32.1% | 20% | 13.5% | 13.5% | 16.4% | 3.3% | 0.96% | 0.19% |
| Aug 2026 | 39.1% | 17.1% | 14.2% | 11.5% | 14% | 2.8% | 1% | 0.2% |
| Sep 2026 | 35.5% | 19% | 15.7% | 12.8% | 12.7% | 3.1% | 0.91% | 0.27% |
How has the Amazon DSP and Tatari comparison changed over the last 12 months?
3 findings
- Amazon DSP was ahead of Tatari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon DSP’s share of searches among connected TV advertising platforms worldwide moved from 29.8% to 19%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide moved from 9% to 12.8%, and its estimated monthly branded searches moved from 15K to 18.3K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
2 changes
In September 2026, Tatari overtook Beachfront to rank 4th among connected TV advertising platforms worldwide, with 12.8% of the searches.
In September 2026, Amazon DSP gained share of searches among connected TV advertising platforms worldwide, from 17.1% to 19%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon DSP’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon DSP
1 branded search term
- amazondsp
Tatari
3 branded search terms
- tatari
- tatari tv
- tatari.tv
Other head-to-heads among connected TV advertising platforms
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