Brandwave

How popular isStihl in search?

In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 19.8% estimated Share of Search among stone saw brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee31.8%
  2. Stihl19.8%
  3. Husqvarna19.2%
  4. Makita17.4%
  5. DeWalt11.7%
  6. Evolution0.14%
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Where does Stihl compete?

Stihl is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stone saw brands2nd of 619.8%Shown below
Leaf blower brands2nd of 620.8%Show ranking
Cordless chainsaw brands2nd of 520.8%Show ranking
Grass trimmer brands2nd of 821.1%Show ranking
Garden machinery brands1st of 626.3%Show ranking
Hedge trimmer brands1st of 526.8%Show ranking
Chainsaw bars2nd of 626.9%Show ranking
Leaf blowers1st of 627.1%Show ranking
Chainsaw and outdoor power brands1st of 627.2%Show ranking
Chainsaw chain brands2nd of 627.4%Show ranking
Leaf vacuum brands2nd of 627.6%Show ranking
Chainsaw brands1st of 527.9%Show ranking
Chainsaw safety gear brands2nd of 630.4%Show ranking
Lawn mower brands1st of 633.2%Show ranking
Garden shredders1st of 634.9%Show ranking
Pruning saw brands1st of 536.7%Show ranking
Weed sprayer brands2nd of 437.6%Show ranking
Pressure washer brands1st of 638.4%Show ranking
Robotic lawn mower brands1st of 643%Show ranking
Cordless blower brands1st of 343.2%Show ranking
Hedge cutter brands1st of 343.2%Show ranking
Asphalt cutter brands1st of 447%Show ranking
Power broom brands1st of 447.8%Show ranking
Edger brands1st of 549.6%Show ranking
Backpack blower brands1st of 350.4%Show ranking
Brush blade brands1st of 350.4%Show ranking
Blower vac brands1st of 451.6%Show ranking
Hedge shears brands1st of 452.5%Show ranking
Post hole digger brands1st of 352.8%Show ranking
Tree loppers brands1st of 384.6%Show ranking

Which stone saw brands compete with Stihl?

Stihl against stone saw brands worldwide, by month

Share of Search by month for Milwaukee, Stihl, Husqvarna, Makita, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlHusqvarnaMakitaDeWaltEvolution
Oct 202533%16.9%19.3%20.7%9.9%0.08%
Nov 202533.3%17.3%15.8%21.3%12.2%0.1%
Dec 202536.1%17.6%13.9%19.1%13.2%0.09%
Jan 202632.6%19.2%18.7%17.5%12%0.1%
Feb 202632.9%18.8%18.9%17.3%12.1%0.1%
Mar 202628.6%21%21.6%18.1%10.5%0.1%
Apr 202627.5%21.5%26.2%14.7%10.1%0.08%
May 202627.5%20.7%26.7%14.9%10.1%0.08%
Jun 202629%21.9%22.6%15.8%10.7%0.07%
Jul 202633.3%21%20.8%14.8%10%0.08%
Aug 202631.6%20.1%19.5%17.1%11.6%0.09%
Sep 202631.8%19.8%19.2%17.4%11.7%0.14%

  1. 1.Milwaukee

    31.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Stihl

    19.8%

    Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.4 points.

  3. 3.Husqvarna

    19.2%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  4. 4.Makita

    17.4%

    Held 4th. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  5. 5.DeWalt

    11.7%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Evolution

    0.14%

    Held 6th. 8.1K estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among stone saw brands worldwide increased from 16.9% to 19.8%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among stone saw brands worldwide peaked at 21.9% in June 2026 and was lowest at 16.9% in October 2025.
  • Across the 12 months ending September 2026, Stihl rose from 4th to 2nd among stone saw brands worldwide.

How did search popularity change for stone saw brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among stone saw brands worldwide has lost ground for 3 months in a row, from 22.6% to 19.2% in September 2026.

  2. Stihl’s estimated Share of Search among stone saw brands worldwide has lost ground for 3 months in a row, from 21.9% to 19.8% in September 2026.

  3. Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

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How the Brand Demand Index is measured

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