Brandwave

How popular isPuma in search?

In September 2026, there were an estimated 9.4M branded searches for Puma worldwide which held steady over the last 12 months. Puma holds 10.9% estimated Share of Search among sneaker brands worldwide and is ranked 4th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike28.3%
  2. Adidas25.4%
  3. New Balance12.9%
  4. Puma10.9%
  5. ASICS7.1%
  6. Skechers7.1%
  7. Vans5.8%
  8. Reebok2.3%
  9. Allbirds0.19%
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Where does Puma compete?

Puma is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands4th of 910.9%Shown below
Trainers4th of 612.5%Show ranking
Casual shoes brands4th of 612.6%Show ranking
Football boot brands4th of 613.2%Show ranking
Basketball shoe brands4th of 513.4%Show ranking
Skate shoes brands4th of 514%Show ranking
Gym bags3rd of 614.6%Show ranking
Golf shoes3rd of 615.1%Show ranking
Sports bag brands3rd of 515.9%Show ranking
Footballs3rd of 616.9%Show ranking
Football brands3rd of 516.9%Show ranking
Indoor soccer shoes brands3rd of 316.9%Show ranking
Soccer boots brands3rd of 316.9%Show ranking
Cricket shoes3rd of 619.1%Show ranking

Which sneaker brands compete with Puma?

Puma against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.8%26%15.2%10%6.8%6.8%4.6%2.5%0.34%
Nov 202530.3%27.5%14%9.1%5.1%6.3%5.1%2.3%0.31%
Dec 202530.1%26.8%13.3%9.3%6%6%6%2.3%0.29%
Jan 202632.2%24.4%12.3%10.1%6.8%6.8%4.5%2.6%0.33%
Feb 202629.5%26.5%13.5%10.7%6.1%6.1%5%2.4%0.3%
Mar 202629.4%26.9%13.3%10.8%6%6%4.9%2.3%0.36%
Apr 202626.8%25%14.8%11.9%6.7%6.7%4.4%2.2%1.6%
May 202625%27%11.3%15.6%6.2%7.6%5.1%2%0.31%
Jun 202627.5%28.5%12.6%10.4%6.9%6.9%4.6%2.3%0.34%
Jul 202627.6%29%12.4%10.5%6.8%5.6%5.6%2.3%0.22%
Aug 202625.4%26.9%13.8%11.5%7.6%6.2%6.2%2.1%0.17%
Sep 202628.3%25.4%12.9%10.9%7.1%7.1%5.8%2.3%0.19%

  1. 1.Nike

    28.3%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    25.4%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  3. 3.New Balance

    12.9%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.9%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    7.1%

    Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Skechers

    7.1%

    Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    5.8%

    Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.19%

    Held 9th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Puma and its closest rivals

Every comparison with Puma

How has branded search demand for Puma changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma worldwide held steady, from 9M to 9.4M.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among sneaker brands worldwide increased from 10% to 10.9%.
  • Across the 12 months ending September 2026, Puma’s estimated Share of Search among sneaker brands worldwide peaked at 15.6% in May 2026 and was lowest at 9.1% in November 2025.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 28.3% estimated Share of Search.

  2. In September 2026, Skechers gained estimated Share of Search among sneaker brands worldwide, from 6.2% to 7.1%.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.9% to 25.4%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.8% to 12.9%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.5% to 10.9%.

  6. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

How is Puma measured?

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • puma
  • puma shoes
  • puma speedcat

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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