Brandwave

How popular isPuma in search?

In August 2026, there were an estimated 9.1M branded searches for Puma worldwide which is up 22.2% over the last 11 months. Puma holds 16.2% estimated Share of Search among golf shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas36.2%
  2. Nike36.2%
  3. Puma16.2%
  4. Skechers10.9%
  5. Ecco0.29%
  6. FootJoy0.24%
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Which golf shoes compete with Puma?

Puma against golf shoes worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Skechers. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaSkechersEccoFootJoy
Oct 202532.6%40.1%14.7%12%0.32%0.22%
Nov 202534.5%42.1%12.6%10.4%0.28%0.19%
Dec 202534.5%42.1%12.6%10.3%0.28%0.19%
Jan 202630%45%13.5%11.1%0.3%0.2%
Feb 202633.4%41%15%10.1%0.27%0.22%
Mar 202633.5%40.9%15%10.1%0.27%0.22%
Apr 202631.5%38.8%17.4%11.6%0.38%0.31%
May 202632.8%32.8%21.8%12%0.32%0.27%
Jun 202637.3%37.3%13.7%11.2%0.3%0.25%
Jul 202638.1%38.1%14%9.3%0.31%0.25%
Aug 202636.2%36.2%16.2%10.9%0.29%0.24%
Sep 2026——————

  1. 1.Adidas

    36.2%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Nike

    36.2%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Puma

    16.2%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Skechers

    10.9%

    Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  5. 5.Ecco

    0.29%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.FootJoy

    0.24%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Puma and its closest rivals

How has branded search demand for Puma changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Puma worldwide rose from 7.5M to 9.1M.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among golf shoes worldwide increased from 14.7% to 16.2%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among golf shoes worldwide peaked at 21.8% in May 2026 and was lowest at 12.6% in December 2025.

How did search popularity change for golf shoes worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among golf shoes worldwide, from 14% to 16.2%.

  2. In August 2026, Skechers gained estimated Share of Search among golf shoes worldwide, from 9.3% to 10.9%.

  3. In August 2026, Adidas lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.

  4. In August 2026, Nike lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.

  5. Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

Where does Puma compete?

Puma is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers5th of 612.2%Show ranking
Basketball shoe brands4th of 513.7%Show ranking
Sneaker brands4th of 514.1%Show ranking
Football boot brands4th of 514.1%Show ranking
Gym bags3rd of 615.7%Show ranking
Golf shoes3rd of 616.2%Shown above
Sports bag brands3rd of 517.1%Show ranking
Cricket shoes4th of 617.2%Show ranking
Footballs3rd of 618.3%Show ranking
Football brands3rd of 518.3%Show ranking

How is Puma measured?

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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