How popular isOptimizely in search?
In September 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 12 months. Optimizely holds 45.6% estimated Share of Search among feature flag platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optimizely45.6%
PostHog45.6%
LaunchDarkly7.5%
Flagsmith0.81%
Split0.54%
Unleash0.01%
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Where does Optimizely compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Feature flag platforms | 1st of 6 | 45.6% | Shown below |
| Experimentation platforms | 1st of 5 | 70.7% | Show ranking |
| Personalisation platforms | 1st of 6 | 71.9% | Show ranking |
| A/B testing tools | 1st of 5 | 80.6% | Show ranking |
| A/B testing platforms | 1st of 5 | 81.5% | Show ranking |
| Content marketing platforms | 1st of 5 | 82.5% | Show ranking |
| Conversion rate optimisation tools | 1st of 5 | 83.4% | Show ranking |
| B2B website personalization platforms | 1st of 4 | 98.1% | Show ranking |
Which feature flag platforms compete with Optimizely?
Share of Search by month for Optimizely, PostHog, LaunchDarkly. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | PostHog | LaunchDarkly | Flagsmith | Split | Unleash |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 26.6% | 12% | 1.1% | 0.91% | 0.03% |
| Nov 2025 | 62% | 27.7% | 8.3% | 1.1% | 0.82% | 0.02% |
| Dec 2025 | 62.1% | 27.8% | 8.4% | 1.1% | 0.7% | 0.02% |
| Jan 2026 | 62.1% | 27.9% | 8.4% | 0.91% | 0.7% | 0.01% |
| Feb 2026 | 64% | 23.6% | 10.5% | 1.1% | 0.72% | 0.01% |
| Mar 2026 | 53.4% | 35.8% | 8.8% | 1.2% | 0.78% | 0.02% |
| Apr 2026 | 60.9% | 27.2% | 10% | 1.1% | 0.72% | 0.02% |
| May 2026 | 58.4% | 32% | 7.9% | 1% | 0.66% | 0.02% |
| Jun 2026 | 49.6% | 40.5% | 8.2% | 1.1% | 0.55% | 0.01% |
| Jul 2026 | 49.8% | 40.7% | 8.2% | 0.89% | 0.48% | 0.01% |
| Aug 2026 | 50.5% | 41.3% | 6.8% | 0.9% | 0.5% | 0.01% |
| Sep 2026 | 45.6% | 45.6% | 7.5% | 0.81% | 0.54% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 246K | 0% | -4.9 points | |
| 2, held 2nd | 45.6% | 246K | +22.4% | +4.3 points | |
| 3, held 3rd | 7.5% | 40.5K | +22.4% | +0.7 points | |
| 4, held 4th | 0.81% | 4.4K | 0% | -0.1 points | |
| 5, held 5th | 0.54% | 2.9K | +19.6% | 0 points | |
| 6, held 6th | 0.01% | 70 | +40% | 0 points |
45.6%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
PostHog45.6%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +4.3 points.
7.5%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
0.81%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Split0.54%
Held 5th. 2.9K estimated branded searches, +19.6% vs prior month. Share 0 points.
6.
Unleash0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Optimizely and its closest rivals
Every comparison with Optimizely
23 comparisons
- Optimizely vs PostHog
- Optimizely vs Skyword
- Algolia vs Optimizely
- Eppo vs Optimizely
- LaunchDarkly vs Optimizely
- Optimizely vs VWO
- Optimizely vs Statsig
- Bloomreach vs Optimizely
- Optimizely vs Sitecore
- GrowthBook vs Optimizely
- Coveo vs Optimizely
- Contently vs Optimizely
- AB Tasty vs Optimizely
- Dynamic Yield vs Optimizely
- Kameleoon vs Optimizely
- Flagsmith vs Optimizely
- Convert.com vs Optimizely
- Optimizely vs Split
- Optimizely vs StoryChief
- Optimizely vs Uberflip
- Convert Experiences vs Optimizely
- Optimizely vs Personyze
- Optimizely vs Unleash
How has branded search demand for Optimizely changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide decreased from 59.5% to 45.6%.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide peaked at 64% in February 2026 and was lowest at 45.6% in September 2026.
How did search popularity change for feature flag platforms worldwide in September 2026?
5 changes
In September 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 41.3% to 45.6%.
In September 2026, LaunchDarkly gained estimated Share of Search among feature flag platforms worldwide, from 6.8% to 7.5%.
In September 2026, Optimizely lost estimated Share of Search among feature flag platforms worldwide, from 50.5% to 45.6%.
Estimated monthly branded searches for Unleash worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026.
How is Optimizely measured?
Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- optimizely
- optimizely cms
- optimizely content marketing
- optimizely personalization
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Is Optimizely your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.