Brandwave

Feature flag platforms:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among feature flag platforms worldwide, with an estimated 248K branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely50.2%
  2. PostHog41%
  3. LaunchDarkly7.1%
  4. Flagsmith0.91%
  5. Unleash0.44%
  6. Split0.32%

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Share of SearchLeaderboard

Compare the feature flag platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among feature flag platforms worldwide, by month

Share of Search by month for Optimizely, PostHog, LaunchDarkly. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyPostHogLaunchDarklyFlagsmithUnleashSplit
Oct 202559.2%26.4%12.1%1.1%0.55%0.69%
Nov 202561.6%27.6%8.5%1.1%0.55%0.6%
Dec 202561.7%27.6%8.5%1.1%0.54%0.47%
Jan 202661.8%27.8%8.5%0.92%0.45%0.49%
Feb 202663.4%23.5%10.9%1.2%0.56%0.49%
Mar 202653%35.7%9.1%1.2%0.59%0.51%
Apr 202660.3%27.2%10.4%1.1%0.53%0.46%
May 202657.6%31.9%8.5%1%0.51%0.44%
Jun 202649.1%40.1%8.9%1.1%0.44%0.38%
Jul 202649.1%40.2%9%0.91%0.43%0.32%
Aug 202650.2%41%7.1%0.91%0.44%0.32%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Optimizely

    50.2%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.1 points.

  2. 2.PostHog

    41%

    Held 2nd. 203K estimated branded searches, -0.15% vs prior month. Share +0.8 points.

  3. 3.LaunchDarkly

    7.1%

    Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -1.9 points.

  4. 4.Flagsmith

    0.91%

    Held 4th. 4.5K estimated branded searches, -1.3% vs prior month. Share 0 points.

  5. 5.Unleash

    0.44%

    Held 5th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  6. 6.Split

    0.32%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among feature flag platforms worldwide?

In August 2026, Optimizely was the most searched among feature flag platforms worldwide, with an estimated 248K branded searches and 50.2% estimated Share of Search within this set. PostHog is in 2nd place, 9.2 percentage points behind at 41% Share of Search.

Global feature flag platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely59.2% → 50.2%63.4%Feb 202649.1%Jul 20261st
PostHog26.4% → 41%41%Aug 202623.5%Feb 20262nd
LaunchDarkly12.1% → 7.1%12.1%Oct 20257.1%Aug 20263rd
Flagsmith1.1% → 0.91%1.2%Mar 20260.91%Jul 20264th
Unleash0.55% → 0.44%0.59%Mar 20260.43%Jul 20266th → 5th
Split0.69% → 0.32%0.69%Oct 20250.32%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide decreased from 59.2% to 50.2%.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among feature flag platforms worldwide increased from 26.4% to 41%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag platforms worldwide decreased from 12.1% to 7.1%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide peaked at 63.4% in February 2026 and was lowest at 49.1% in July 2026.
  • Across the 11 months ending August 2026, PostHog’s estimated Share of Search among feature flag platforms worldwide peaked at 41% in August 2026 and was lowest at 23.5% in February 2026.
  • Across the 11 months ending August 2026, Unleash rose from 6th to 5th among feature flag platforms worldwide.
  • Across the 11 months ending August 2026, Split fell from 5th to 6th among feature flag platforms worldwide.
  • Across the 11 months ending August 2026, Flagsmith held steady: its estimated Share of Search among feature flag platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for feature flag platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.

  2. In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.

  4. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

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