How popular isFlagsmith in search?
In August 2026, there were an estimated 4.5K branded searches for Flagsmith worldwide which held steady over the last 11 months. Flagsmith holds 0.91% estimated Share of Search among feature flag platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optimizely50.2%
PostHog41%
LaunchDarkly7.1%
Flagsmith0.91%
Unleash0.44%
Split0.32%
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Which feature flag platforms compete with Flagsmith?
Share of Search by month for Optimizely, PostHog, LaunchDarkly, Flagsmith. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | PostHog | LaunchDarkly | Flagsmith | Unleash | Split |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 12.1% | 1.1% | 0.55% | 0.69% |
| Nov 2025 | 61.6% | 27.6% | 8.5% | 1.1% | 0.55% | 0.6% |
| Dec 2025 | 61.7% | 27.6% | 8.5% | 1.1% | 0.54% | 0.47% |
| Jan 2026 | 61.8% | 27.8% | 8.5% | 0.92% | 0.45% | 0.49% |
| Feb 2026 | 63.4% | 23.5% | 10.9% | 1.2% | 0.56% | 0.49% |
| Mar 2026 | 53% | 35.7% | 9.1% | 1.2% | 0.59% | 0.51% |
| Apr 2026 | 60.3% | 27.2% | 10.4% | 1.1% | 0.53% | 0.46% |
| May 2026 | 57.6% | 31.9% | 8.5% | 1% | 0.51% | 0.44% |
| Jun 2026 | 49.1% | 40.1% | 8.9% | 1.1% | 0.44% | 0.38% |
| Jul 2026 | 49.1% | 40.2% | 9% | 0.91% | 0.43% | 0.32% |
| Aug 2026 | 50.2% | 41% | 7.1% | 0.91% | 0.44% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 248K | +0.03% | +1.1 points | |
| 2, held 2nd | 41% | 203K | -0.15% | +0.8 points | |
| 3, held 3rd | 7.1% | 35.3K | -22.4% | -1.9 points | |
| 4, held 4th | 0.91% | 4.5K | -1.3% | 0 points | |
| 5, held 5th | 0.44% | 2.2K | -1.4% | 0 points | |
| 6, held 6th | 0.32% | 1.6K | 0% | 0 points |
50.2%
Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.1 points.
2.
PostHog41%
Held 2nd. 203K estimated branded searches, -0.15% vs prior month. Share +0.8 points.
7.1%
Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -1.9 points.
0.91%
Held 4th. 4.5K estimated branded searches, -1.3% vs prior month. Share 0 points.
5.
Unleash0.44%
Held 5th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.
6.
Split0.32%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Flagsmith and its closest rivals
Every comparison with Flagsmith
7 comparisons
How has branded search demand for Flagsmith changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Flagsmith worldwide held steady at 4.5K.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag platforms worldwide held steady, from 1.1% to 0.91%.
How did search popularity change for feature flag platforms worldwide in August 2026?
4 changes
In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.
In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%.
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.
Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Where does Flagsmith compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Feature flag platforms | 4th of 6 | 0.91% | Shown above |
| Feature flag management platforms | 3rd of 5 | 7.4% | Show ranking |
How is Flagsmith measured?
Brandwave collects information about searches that people make online using Flagsmith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- flagsmith
- flagsmith feature flags
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Is Flagsmith your brand?
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