How popular isUnleash in search?
In August 2026, there were an estimated 2.2K branded searches for Unleash worldwide which is down 6.9% over the last 11 months. Unleash holds 0.44% estimated Share of Search among feature flag platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Optimizely50.2%
PostHog41%
LaunchDarkly7.1%
Flagsmith0.91%
Unleash0.44%
Split0.32%
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Which feature flag platforms compete with Unleash?
Share of Search by month for Optimizely, PostHog, LaunchDarkly, Unleash. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | PostHog | LaunchDarkly | Flagsmith | Unleash | Split |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 12.1% | 1.1% | 0.55% | 0.69% |
| Nov 2025 | 61.6% | 27.6% | 8.5% | 1.1% | 0.55% | 0.6% |
| Dec 2025 | 61.7% | 27.6% | 8.5% | 1.1% | 0.54% | 0.47% |
| Jan 2026 | 61.8% | 27.8% | 8.5% | 0.92% | 0.45% | 0.49% |
| Feb 2026 | 63.4% | 23.5% | 10.9% | 1.2% | 0.56% | 0.49% |
| Mar 2026 | 53% | 35.7% | 9.1% | 1.2% | 0.59% | 0.51% |
| Apr 2026 | 60.3% | 27.2% | 10.4% | 1.1% | 0.53% | 0.46% |
| May 2026 | 57.6% | 31.9% | 8.5% | 1% | 0.51% | 0.44% |
| Jun 2026 | 49.1% | 40.1% | 8.9% | 1.1% | 0.44% | 0.38% |
| Jul 2026 | 49.1% | 40.2% | 9% | 0.91% | 0.43% | 0.32% |
| Aug 2026 | 50.2% | 41% | 7.1% | 0.91% | 0.44% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 248K | +0.03% | +1.1 points | |
| 2, held 2nd | 41% | 203K | -0.15% | +0.8 points | |
| 3, held 3rd | 7.1% | 35.3K | -22.4% | -1.9 points | |
| 4, held 4th | 0.91% | 4.5K | -1.3% | 0 points | |
| 5, held 5th | 0.44% | 2.2K | -1.4% | 0 points | |
| 6, held 6th | 0.32% | 1.6K | 0% | 0 points |
50.2%
Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.1 points.
2.
PostHog41%
Held 2nd. 203K estimated branded searches, -0.15% vs prior month. Share +0.8 points.
7.1%
Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -1.9 points.
0.91%
Held 4th. 4.5K estimated branded searches, -1.3% vs prior month. Share 0 points.
5.
Unleash0.44%
Held 5th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.
6.
Split0.32%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Unleash and its closest rivals
How has branded search demand for Unleash changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Unleash worldwide fell from 2.3K to 2.2K.
- Across the 11 months ending August 2026, Unleash rose from 6th to 5th among feature flag platforms worldwide.
How did search popularity change for feature flag platforms worldwide in August 2026?
4 changes
In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.
In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%.
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.
Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Where does Unleash compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Feature flag platforms | 5th of 6 | 0.44% | Shown above |
| Feature flag management platforms | 5th of 5 | 3.6% | Show ranking |
How is Unleash measured?
Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- feature flag unleash
- feature toggle unleash
- getunleash io
- unleash feature flags
- unleash feature toggle
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Is Unleash your brand?
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