Brandwave

Feature flag management platforms:Which brands are most popular in search?

In August 2026, LaunchDarkly was the most searched among feature flag management platforms worldwide, with an estimated 35.3K branded searches and 58.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LaunchDarkly58.2%
  2. Statsig24.8%
  3. Flagsmith7.4%
  4. ConfigCat6%
  5. Unleash3.6%

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Share of SearchLeaderboard

Compare services and tools used to manage feature flags and controlled software rollouts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among feature flag management platforms worldwide, by month

Share of Search by month for LaunchDarkly, Statsig, Flagsmith, ConfigCat, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyStatsigFlagsmithConfigCatUnleash
Oct 202557.3%30.9%5%4.1%2.6%
Nov 202554.5%29.1%7.1%5.8%3.5%
Dec 202555.2%29.4%7.2%4.8%3.5%
Jan 202659.3%26%6.4%5.1%3.1%
Feb 202659.8%25.7%6.4%5.1%3.1%
Mar 202658.5%25.2%7.5%5%3.8%
Apr 202656.6%29.7%5.9%4.8%2.9%
May 202653.4%32.6%6.5%4.3%3.2%
Jun 202660%24.7%7.4%4.9%3%
Jul 202661.2%24.8%6.2%4.9%2.9%
Aug 202658.2%24.8%7.4%6%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.LaunchDarkly

    58.2%

    held 1st · 35.3K estimated branded searches · -22.4% vs prior month · -3 points

  2. 2.Statsig

    24.8%

    held 2nd · 15K estimated branded searches · -18.5% vs prior month · 0 points

  3. 3.Flagsmith

    7.4%

    held 3rd · 4.5K estimated branded searches · -1.3% vs prior month · +1.3 points

  4. 4.ConfigCat

    6%

    held 4th · 3.6K estimated branded searches · -0.27% vs prior month · +1.1 points

  5. 5.Unleash

    3.6%

    held 5th · 2.2K estimated branded searches · -1.4% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among feature flag management platforms worldwide?

In August 2026, LaunchDarkly was the most searched among feature flag management platforms worldwide, with an estimated 35.3K branded searches and 58.2% estimated Share of Search within this set. Statsig is in 2nd place, 33.5 percentage points behind at 24.8% Share of Search.

Global feature flag management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LaunchDarkly57.3% → 58.2%61.2%Jul 202653.4%May 20261st
Statsig30.9% → 24.8%32.6%May 202624.7%Jun 20262nd
Flagsmith5% → 7.4%7.5%Mar 20265%Oct 20253rd
ConfigCat4.1% → 6%6%Aug 20264.1%Oct 20254th
Unleash2.6% → 3.6%3.8%Mar 20262.6%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide increased from 57.3% to 58.2%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag management platforms worldwide decreased from 30.9% to 24.8%.
  • Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag management platforms worldwide increased from 5% to 7.4%.
  • Across the 11 months ending August 2026, ConfigCat’s estimated Share of Search among feature flag management platforms worldwide increased from 4.1% to 6%.
  • Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag management platforms worldwide increased from 2.6% to 3.6%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag management platforms worldwide peaked at 61.2% in July 2026 and was lowest at 53.4% in May 2026.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag management platforms worldwide peaked at 32.6% in May 2026 and was lowest at 24.7% in June 2026.
  • Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag management platforms worldwide peaked at 7.5% in March 2026 and was lowest at 5% in October 2025.
  • Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag management platforms worldwide peaked at 3.8% in March 2026 and was lowest at 2.6% in October 2025.

How did search popularity change for feature flag management platforms worldwide in August 2026?

  1. In August 2026, Flagsmith gained estimated Share of Search among feature flag management platforms worldwide, from 6.2% to 7.4%.

  2. In August 2026, ConfigCat gained estimated Share of Search among feature flag management platforms worldwide, from 4.9% to 6%.

  3. In August 2026, Unleash gained estimated Share of Search among feature flag management platforms worldwide, from 2.9% to 3.6%.

  4. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag management platforms worldwide, from 61.2% to 58.2%.

  5. Estimated monthly branded searches for Statsig worldwide fell 45.1% over 11 measured months, from 27.4K to 15K in August 2026.

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