Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 50.2% estimated Share of Search among feature flag platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely50.2%
  2. PostHog41%
  3. LaunchDarkly7.1%
  4. Flagsmith0.91%
  5. Unleash0.44%
  6. Split0.32%
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Which feature flag platforms compete with Optimizely?

Optimizely against feature flag platforms worldwide, by month

Share of Search by month for Optimizely, PostHog, LaunchDarkly. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyPostHogLaunchDarklyFlagsmithUnleashSplit
Oct 202559.2%26.4%12.1%1.1%0.55%0.69%
Nov 202561.6%27.6%8.5%1.1%0.55%0.6%
Dec 202561.7%27.6%8.5%1.1%0.54%0.47%
Jan 202661.8%27.8%8.5%0.92%0.45%0.49%
Feb 202663.4%23.5%10.9%1.2%0.56%0.49%
Mar 202653%35.7%9.1%1.2%0.59%0.51%
Apr 202660.3%27.2%10.4%1.1%0.53%0.46%
May 202657.6%31.9%8.5%1%0.51%0.44%
Jun 202649.1%40.1%8.9%1.1%0.44%0.38%
Jul 202649.1%40.2%9%0.91%0.43%0.32%
Aug 202650.2%41%7.1%0.91%0.44%0.32%
Sep 2026——————

  1. 1.Optimizely

    50.2%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.1 points.

  2. 2.PostHog

    41%

    Held 2nd. 203K estimated branded searches, -0.15% vs prior month. Share +0.8 points.

  3. 3.LaunchDarkly

    7.1%

    Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -1.9 points.

  4. 4.Flagsmith

    0.91%

    Held 4th. 4.5K estimated branded searches, -1.3% vs prior month. Share 0 points.

  5. 5.Unleash

    0.44%

    Held 5th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  6. 6.Split

    0.32%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide decreased from 59.2% to 50.2%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among feature flag platforms worldwide peaked at 63.4% in February 2026 and was lowest at 49.1% in July 2026.

How did search popularity change for feature flag platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.

  2. In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.

  4. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does Optimizely compete?

Optimizely is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms1st of 650.2%Shown above
Experimentation platforms1st of 572.9%Show ranking
Personalisation platforms1st of 677.1%Show ranking
A/B testing platforms1st of 582.4%Show ranking
Content marketing platforms1st of 582.5%Show ranking
Conversion rate optimisation tools1st of 583.9%Show ranking
B2B website personalization platforms1st of 498.4%Show ranking

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

Do you work for Optimizely? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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