Brandwave

How popular isLaunchDarkly in search?

In August 2026, there were an estimated 35.3K branded searches for LaunchDarkly worldwide which is down 30.5% over the last 11 months. LaunchDarkly holds 7.1% estimated Share of Search among feature flag platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely50.2%
  2. PostHog41%
  3. LaunchDarkly7.1%
  4. Flagsmith0.91%
  5. Unleash0.44%
  6. Split0.32%
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Which feature flag platforms compete with LaunchDarkly?

LaunchDarkly against feature flag platforms worldwide, by month

Share of Search by month for Optimizely, PostHog, LaunchDarkly. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyPostHogLaunchDarklyFlagsmithUnleashSplit
Oct 202559.2%26.4%12.1%1.1%0.55%0.69%
Nov 202561.6%27.6%8.5%1.1%0.55%0.6%
Dec 202561.7%27.6%8.5%1.1%0.54%0.47%
Jan 202661.8%27.8%8.5%0.92%0.45%0.49%
Feb 202663.4%23.5%10.9%1.2%0.56%0.49%
Mar 202653%35.7%9.1%1.2%0.59%0.51%
Apr 202660.3%27.2%10.4%1.1%0.53%0.46%
May 202657.6%31.9%8.5%1%0.51%0.44%
Jun 202649.1%40.1%8.9%1.1%0.44%0.38%
Jul 202649.1%40.2%9%0.91%0.43%0.32%
Aug 202650.2%41%7.1%0.91%0.44%0.32%
Sep 2026——————

  1. 1.Optimizely

    50.2%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +1.1 points.

  2. 2.PostHog

    41%

    Held 2nd. 203K estimated branded searches, -0.15% vs prior month. Share +0.8 points.

  3. 3.LaunchDarkly

    7.1%

    Held 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -1.9 points.

  4. 4.Flagsmith

    0.91%

    Held 4th. 4.5K estimated branded searches, -1.3% vs prior month. Share 0 points.

  5. 5.Unleash

    0.44%

    Held 5th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  6. 6.Split

    0.32%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LaunchDarkly and its closest rivals

How has branded search demand for LaunchDarkly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LaunchDarkly worldwide fell from 50.8K to 35.3K.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag platforms worldwide decreased from 12.1% to 7.1%.

How did search popularity change for feature flag platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among feature flag platforms worldwide, from 49.1% to 50.2%.

  2. In August 2026, PostHog gained estimated Share of Search among feature flag platforms worldwide, from 40.2% to 41%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag platforms worldwide, from 9% to 7.1%.

  4. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does LaunchDarkly compete?

LaunchDarkly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Release automation tools3rd of 64.7%Show ranking
Feature flag platforms3rd of 67.1%Shown above
Experimentation platforms3rd of 510.4%Show ranking
Feature flag management platforms1st of 558.2%Show ranking

How is LaunchDarkly measured?

Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • feature flags launchdarkly
  • launchdarkly
  • launchdarkly app
  • launchdarkly com
  • launchdarkly feature flags
  • launchdarkly software

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How the Brand Demand Index is measured

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