Brandwave

How popular isLaunchDarkly in search?

In August 2026, there were an estimated 35.3K branded searches for LaunchDarkly worldwide which is down 30.5% over the last 11 months. LaunchDarkly holds 10.4% estimated Share of Search among experimentation platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely72.9%
  2. Eppo11.9%
  3. LaunchDarkly10.4%
  4. Statsig4.4%
  5. Split0.47%
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Which experimentation platforms compete with LaunchDarkly?

LaunchDarkly against experimentation platforms worldwide, by month

Share of Search by month for Optimizely, Eppo, LaunchDarkly, Statsig. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyEppoLaunchDarklyStatsigSplit
Oct 202567.1%10.9%13.7%7.4%0.78%
Nov 202572.2%11.8%10%5.3%0.7%
Dec 202572.3%11.8%10%5.3%0.55%
Jan 202674.6%10%10.3%4.5%0.59%
Feb 202670.6%11.5%12.1%5.2%0.54%
Mar 202670.5%11.5%12.1%5.2%0.68%
Apr 202668%13.6%11.7%6.2%0.52%
May 202669.1%13.8%10.2%6.3%0.53%
Jun 202670.2%11.4%12.6%5.2%0.54%
Jul 202670.1%11.4%12.8%5.2%0.45%
Aug 202672.9%11.9%10.4%4.4%0.47%
Sep 2026—————

  1. 1.Optimizely

    72.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.8 points.

  2. 2.Eppo

    11.9%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.LaunchDarkly

    10.4%

    Moved from 2nd to 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.5 points.

  4. 4.Statsig

    4.4%

    Held 4th. 15K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Split

    0.47%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LaunchDarkly and its closest rivals

How has branded search demand for LaunchDarkly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LaunchDarkly worldwide fell from 50.8K to 35.3K.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide decreased from 13.7% to 10.4%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide peaked at 13.7% in October 2025 and was lowest at 10% in November 2025.
  • Across the 11 months ending August 2026, LaunchDarkly fell from 2nd to 3rd among experimentation platforms worldwide.

How did search popularity change for experimentation platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%.

  2. In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%.

  3. In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%.

  4. In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.

  5. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does LaunchDarkly compete?

LaunchDarkly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Release automation tools3rd of 64.7%Show ranking
Feature flag platforms3rd of 67.1%Show ranking
Experimentation platforms3rd of 510.4%Shown above
Feature flag management platforms1st of 558.2%Show ranking

How is LaunchDarkly measured?

Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • feature flags launchdarkly
  • launchdarkly
  • launchdarkly app
  • launchdarkly com
  • launchdarkly feature flags
  • launchdarkly software

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How the Brand Demand Index is measured

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