Brandwave

How popular isOptimizely in search?

In August 2026, there were an estimated 248K branded searches for Optimizely worldwide which held steady over the last 11 months. Optimizely holds 72.9% estimated Share of Search among experimentation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely72.9%
  2. Eppo11.9%
  3. LaunchDarkly10.4%
  4. Statsig4.4%
  5. Split0.47%
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Which experimentation platforms compete with Optimizely?

Optimizely against experimentation platforms worldwide, by month

Share of Search by month for Optimizely, Eppo, LaunchDarkly, Statsig. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyEppoLaunchDarklyStatsigSplit
Oct 202567.1%10.9%13.7%7.4%0.78%
Nov 202572.2%11.8%10%5.3%0.7%
Dec 202572.3%11.8%10%5.3%0.55%
Jan 202674.6%10%10.3%4.5%0.59%
Feb 202670.6%11.5%12.1%5.2%0.54%
Mar 202670.5%11.5%12.1%5.2%0.68%
Apr 202668%13.6%11.7%6.2%0.52%
May 202669.1%13.8%10.2%6.3%0.53%
Jun 202670.2%11.4%12.6%5.2%0.54%
Jul 202670.1%11.4%12.8%5.2%0.45%
Aug 202672.9%11.9%10.4%4.4%0.47%
Sep 2026—————

  1. 1.Optimizely

    72.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.8 points.

  2. 2.Eppo

    11.9%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.LaunchDarkly

    10.4%

    Moved from 2nd to 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.5 points.

  4. 4.Statsig

    4.4%

    Held 4th. 15K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Split

    0.47%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Optimizely and its closest rivals

How has branded search demand for Optimizely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide increased from 67.1% to 72.9%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide peaked at 74.6% in January 2026 and was lowest at 67.1% in October 2025.

How did search popularity change for experimentation platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%.

  2. In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%.

  3. In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%.

  4. In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.

  5. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does Optimizely compete?

Optimizely is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Feature flag platforms1st of 650.2%Show ranking
Experimentation platforms1st of 572.9%Shown above
Personalisation platforms1st of 677.1%Show ranking
A/B testing platforms1st of 582.4%Show ranking
Content marketing platforms1st of 582.5%Show ranking
Conversion rate optimisation tools1st of 583.9%Show ranking
B2B website personalization platforms1st of 498.4%Show ranking

How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • optimizely
  • optimizely cms
  • optimizely content marketing
  • optimizely personalization
  • optimizely.com

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How the Brand Demand Index is measured

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