Brandwave

Experimentation platforms:Which brands are most popular in search?

In August 2026, Optimizely was the most searched among experimentation platforms worldwide, with an estimated 248K branded searches and 72.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Optimizely72.9%
  2. Eppo11.9%
  3. LaunchDarkly10.4%
  4. Statsig4.4%
  5. Split0.47%

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Share of SearchLeaderboard

Compare the platforms used to run product experiments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among experimentation platforms worldwide, by month

Share of Search by month for Optimizely, Eppo, LaunchDarkly, Statsig. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyEppoLaunchDarklyStatsigSplit
Oct 202567.1%10.9%13.7%7.4%0.78%
Nov 202572.2%11.8%10%5.3%0.7%
Dec 202572.3%11.8%10%5.3%0.55%
Jan 202674.6%10%10.3%4.5%0.59%
Feb 202670.6%11.5%12.1%5.2%0.54%
Mar 202670.5%11.5%12.1%5.2%0.68%
Apr 202668%13.6%11.7%6.2%0.52%
May 202669.1%13.8%10.2%6.3%0.53%
Jun 202670.2%11.4%12.6%5.2%0.54%
Jul 202670.1%11.4%12.8%5.2%0.45%
Aug 202672.9%11.9%10.4%4.4%0.47%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Optimizely

    72.9%

    Held 1st. 248K estimated branded searches, +0.03% vs prior month. Share +2.8 points.

  2. 2.Eppo

    11.9%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.LaunchDarkly

    10.4%

    Moved from 2nd to 3rd. 35.3K estimated branded searches, -22.4% vs prior month. Share -2.5 points.

  4. 4.Statsig

    4.4%

    Held 4th. 15K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Split

    0.47%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among experimentation platforms worldwide?

In August 2026, Optimizely was the most searched among experimentation platforms worldwide, with an estimated 248K branded searches and 72.9% estimated Share of Search within this set. Eppo is in 2nd place, 61 percentage points behind at 11.9% Share of Search.

Global experimentation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely67.1% → 72.9%74.6%Jan 202667.1%Oct 20251st
Eppo10.9% → 11.9%13.8%May 202610%Jan 20263rd → 2nd
LaunchDarkly13.7% → 10.4%13.7%Oct 202510%Nov 20252nd → 3rd
Statsig7.4% → 4.4%7.4%Oct 20254.4%Aug 20264th
Split0.78% → 0.47%0.78%Oct 20250.45%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide increased from 67.1% to 72.9%.
  • Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide increased from 10.9% to 11.9%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide decreased from 13.7% to 10.4%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among experimentation platforms worldwide decreased from 7.4% to 4.4%.
  • Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among experimentation platforms worldwide peaked at 74.6% in January 2026 and was lowest at 67.1% in October 2025.
  • Across the 11 months ending August 2026, Eppo’s estimated Share of Search among experimentation platforms worldwide peaked at 13.8% in May 2026 and was lowest at 10% in January 2026.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among experimentation platforms worldwide peaked at 13.7% in October 2025 and was lowest at 10% in November 2025.
  • Across the 11 months ending August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.
  • Across the 11 months ending August 2026, LaunchDarkly fell from 2nd to 3rd among experimentation platforms worldwide.
  • Across the 11 months ending August 2026, Split held steady: its estimated Share of Search among experimentation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for experimentation platforms worldwide in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among experimentation platforms worldwide, from 70.1% to 72.9%.

  2. In August 2026, LaunchDarkly lost estimated Share of Search among experimentation platforms worldwide, from 12.8% to 10.4%.

  3. In August 2026, Statsig lost estimated Share of Search among experimentation platforms worldwide, from 5.2% to 4.4%.

  4. In August 2026, Eppo rose from 3rd to 2nd among experimentation platforms worldwide.

  5. Estimated monthly branded searches for Split worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

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