Brandwave

A/B testing tools:Which are searched most?

In September 2026, Optimizely was the most searched among A/B testing tools worldwide, with an estimated 248K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Optimizely80.7%
  2. VWO11.1%
  3. Statsig6%
  4. AB Tasty2.1%
  5. Convert Experiences0.11%

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Share of SearchLeaderboard

Compare the a/b testing tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among A/B testing tools worldwide, by month

Share of Search by month for Optimizely, VWO, Statsig, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyVWOStatsigAB TastyConvert Experiences
Oct 202573.7%15.1%8.1%2.9%0.14%
Nov 202578.3%13.2%5.8%2.6%0.13%
Dec 202578.8%13.2%5.8%2.1%0.12%
Jan 202674.4%18.5%4.5%2.4%0.12%
Feb 202673.7%18.3%5.4%2.4%0.15%
Mar 202673.6%18.3%5.4%2.4%0.19%
Apr 202675.2%15.4%6.8%2.5%0.14%
May 202675.6%15.4%6.8%2%0.12%
Jun 202676.2%15.5%5.6%2.5%0.13%
Jul 202678.7%13.2%5.8%2.1%0.13%
Aug 202681.6%11.2%4.9%2.2%0.11%
Sep 202680.7%11.1%6%2.1%0.11%

This month’s ranking, September 2026

  1. 1.Optimizely

    80.7%

    Held 1st. 248K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.VWO

    11.1%

    Held 2nd. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.1 points.

  3. 3.Statsig

    6%

    Held 3rd. 18.3K estimated branded searches, +22% vs prior month. Share +1 points.

  4. 4.AB Tasty

    2.1%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Convert Experiences

    0.11%

    Held 5th. 340 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among A/B testing tools worldwide?

In September 2026, Optimizely was the most searched among A/B testing tools worldwide, with an estimated 248K branded searches and 80.7% estimated Share of Search within this set. VWO is in 2nd place, 69.6 percentage points behind at 11.1% Share of Search.

Global A/B testing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Optimizely73.7% → 80.7%81.6%Aug 202673.6%Mar 20261st
VWO15.1% → 11.1%18.5%Jan 202611.1%Sep 20262nd
Statsig8.1% → 6%8.1%Oct 20254.5%Jan 20263rd
AB Tasty2.9% → 2.1%2.9%Oct 20252%May 20264th
Convert Experiences0.14% → 0.11%0.19%Mar 20260.11%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide increased from 73.7% to 80.7%.
  • Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide decreased from 15.1% to 11.1%.
  • Across the 12 months ending September 2026, Statsig’s estimated Share of Search among A/B testing tools worldwide decreased from 8.1% to 6%.
  • Across the 12 months ending September 2026, AB Tasty’s estimated Share of Search among A/B testing tools worldwide decreased from 2.9% to 2.1%.
  • Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide peaked at 81.6% in August 2026 and was lowest at 73.6% in March 2026.
  • Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide peaked at 18.5% in January 2026 and was lowest at 11.1% in September 2026.
  • Across the 12 months ending September 2026, Statsig’s estimated Share of Search among A/B testing tools worldwide peaked at 8.1% in October 2025 and was lowest at 4.5% in January 2026.
  • Across the 12 months ending September 2026, Convert Experiences held steady: its estimated Share of Search among A/B testing tools worldwide moved less than 0.5 percentage points.

How did search popularity change for A/B testing tools worldwide in September 2026?

  1. In September 2026, Statsig gained estimated Share of Search among A/B testing tools worldwide, from 4.9% to 6%.

  2. In September 2026, Optimizely lost estimated Share of Search among A/B testing tools worldwide, from 81.6% to 80.7%.

  3. VWO’s estimated Share of Search among A/B testing tools worldwide has lost ground for 3 months in a row, from 15.5% to 11.1% in September 2026.

  4. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 12 measured months, from 470 to 340 in September 2026.

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