Brandwave

How popular isMission in search?

In September 2026, there were an estimated 450K branded searches for Mission worldwide which held steady over the last 12 months. Mission holds 37.7% estimated Share of Search among food Bank brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mission37.7%
  2. Red Cross30.8%
  3. St Vincent de Paul30.8%
  4. Harvest0.68%
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Which food Bank brands compete with Mission?

Mission against food Bank brands worldwide, by month

Share of Search by month for Mission, Red Cross, St Vincent de Paul. The figures are in the table below the chart.

View monthly share of search table
MonthMissionRed CrossSt Vincent de PaulHarvest
Oct 202532.7%39.9%26.7%0.72%
Nov 202528.4%42.4%28.4%0.76%
Dec 202530.8%37.7%30.8%0.68%
Jan 202632.7%39.9%26.7%0.72%
Feb 202627.2%49.8%22.3%0.73%
Mar 202629.9%44.8%24.5%0.81%
Apr 202637.2%37.2%24.9%0.82%
May 202639.9%32.6%26.7%0.88%
Jun 202635.1%35.1%28.7%1.2%
Jul 202635.2%35.2%28.8%0.95%
Aug 202637.7%30.8%30.8%0.68%
Sep 202637.7%30.8%30.8%0.68%
  1. 1.Mission

    37.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Red Cross

    30.8%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Harvest

    0.68%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mission and its closest rivals

How has branded search demand for Mission changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mission worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Mission’s estimated Share of Search among food Bank brands worldwide increased from 32.7% to 37.7%.
  • Across the 12 months ending September 2026, Mission’s estimated Share of Search among food Bank brands worldwide peaked at 39.9% in May 2026 and was lowest at 27.2% in February 2026.
  • Across the 12 months ending September 2026, Mission rose from 2nd to 1st among food Bank brands worldwide.

How did search popularity change for food Bank brands worldwide in September 2026?

  1. Estimated monthly branded searches for Red Cross worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  2. Estimated monthly branded searches for Harvest worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Mission compete?

Mission is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hockey Gloves brands4th of 82.4%Show ranking
Mud Pump brands3rd of 53%Show ranking
Boat Fenders brands3rd of 78.3%Show ranking
Tortillas3rd of 621.2%Show ranking
Christian Academy brands3rd of 724.3%Show ranking
Inn brands3rd of 424.7%Show ranking
Pita breads3rd of 628%Show ranking
Inline Skates brands2nd of 335.6%Show ranking
Food Bank brands1st of 437.7%Shown above
Naan breads1st of 679.9%Show ranking

How is Mission measured?

Brandwave collects information about searches that people make online using Mission’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mission

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How the Brand Demand Index is measured

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Is Mission your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.