Budget vs Mission:Which is searched more?
In September 2026, Mission had more branded searches than Budget among inn brands worldwide. Mission was estimated to have 450K branded searches compared to Budget’s 880, and held a 24.7% Share of Search versus Budget’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budget or Mission?
Compare the inn brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission, Budget. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Jacob's | Mission | Budget |
|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 26.9% | 0.05% |
| Nov 2025 | 42.3% | 34.6% | 23.1% | 0.06% |
| Dec 2025 | 42.3% | 34.6% | 23.1% | 0.05% |
| Jan 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Feb 2026 | 37.4% | 37.4% | 25.1% | 0.06% |
| Mar 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| May 2026 | 42.7% | 28.5% | 28.5% | 0.23% |
| Jun 2026 | 45.1% | 30.2% | 24.7% | 0.06% |
| Jul 2026 | 42.3% | 34.6% | 23.1% | 0.06% |
| Aug 2026 | 42.3% | 34.6% | 23.1% | 0.05% |
| Sep 2026 | 45.1% | 30.2% | 24.7% | 0.05% |
How has the Budget and Mission comparison changed over the last 12 months?
3 findings
- Mission was ahead of Budget in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among inn brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Mission’s estimated Share of Search among inn brands worldwide moved from 26.9% to 24.7%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for inn brands worldwide in September 2026?
1 change
In September 2026, Mission gained estimated Share of Search among inn brands worldwide, from 23.1% to 24.7%.
Other head-to-heads among inn brands
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and Mission’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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