Brandwave

Inn brands:Which are searched most?

In September 2026, Santa Maria was the most searched among inn brands worldwide, with an estimated 823K branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Santa Maria45.1%
  2. Jacob's30.2%
  3. Mission24.7%
  4. Budget0.05%

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Share of SearchLeaderboard

Compare the inn brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among inn brands worldwide, by month

Share of Search by month for Santa Maria, Jacob's, Mission. The figures are in the table below the chart.

View monthly share of search table
MonthSanta MariaJacob'sMissionBudget
Oct 202540.2%32.9%26.9%0.05%
Nov 202542.3%34.6%23.1%0.06%
Dec 202542.3%34.6%23.1%0.05%
Jan 202640.2%32.9%26.9%0.05%
Feb 202637.4%37.4%25.1%0.06%
Mar 202640.2%32.9%26.9%0.06%
Apr 202640.2%32.9%26.9%0.05%
May 202642.7%28.5%28.5%0.23%
Jun 202645.1%30.2%24.7%0.06%
Jul 202642.3%34.6%23.1%0.06%
Aug 202642.3%34.6%23.1%0.05%
Sep 202645.1%30.2%24.7%0.05%

This month’s ranking, September 2026

  1. 1.Santa Maria

    45.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Jacob's

    30.2%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.4 points.

  3. 3.Mission

    24.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Budget

    0.05%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among inn brands worldwide?

In September 2026, Santa Maria was the most searched among inn brands worldwide, with an estimated 823K branded searches and 45.1% estimated Share of Search within this set. Jacob's is in 2nd place, 15 percentage points behind at 30.2% Share of Search.

Global inn brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Santa Maria40.2% → 45.1%45.1%Sep 202637.4%Feb 20261st
Jacob's32.9% → 30.2%37.4%Feb 202628.5%May 20262nd
Mission26.9% → 24.7%28.5%May 202623.1%Aug 20263rd
Budget0.05%0.23%May 20260.05%Aug 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Santa Maria’s estimated Share of Search among inn brands worldwide increased from 40.2% to 45.1%.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among inn brands worldwide decreased from 32.9% to 30.2%.
  • Across the 12 months ending September 2026, Mission’s estimated Share of Search among inn brands worldwide decreased from 26.9% to 24.7%.
  • Across the 12 months ending September 2026, Santa Maria’s estimated Share of Search among inn brands worldwide peaked at 45.1% in September 2026 and was lowest at 37.4% in February 2026.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among inn brands worldwide peaked at 37.4% in February 2026 and was lowest at 28.5% in May 2026.
  • Across the 12 months ending September 2026, Mission’s estimated Share of Search among inn brands worldwide peaked at 28.5% in May 2026 and was lowest at 23.1% in August 2026.
  • Across the 12 months ending September 2026, Budget held steady: its estimated Share of Search among inn brands worldwide moved less than 0.5 percentage points.

How did search popularity change for inn brands worldwide in September 2026?

  1. In September 2026, Santa Maria gained estimated Share of Search among inn brands worldwide, from 42.3% to 45.1%.

  2. In September 2026, Mission gained estimated Share of Search among inn brands worldwide, from 23.1% to 24.7%.

  3. In September 2026, Jacob's lost estimated Share of Search among inn brands worldwide, from 34.6% to 30.2%.

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