Jacob's vs Mission:Which is searched more?
In September 2026, Jacob's had more branded searches than Mission among inn brands worldwide. Jacob's was estimated to have 550K branded searches compared to Mission’s 450K, and held a 30.2% Share of Search versus Mission’s 24.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacob's or Mission?
Compare the inn brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jacob's, Mission. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Jacob's | Mission | Budget |
|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 26.9% | 0.05% |
| Nov 2025 | 42.3% | 34.6% | 23.1% | 0.06% |
| Dec 2025 | 42.3% | 34.6% | 23.1% | 0.05% |
| Jan 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| Feb 2026 | 37.4% | 37.4% | 25.1% | 0.06% |
| Mar 2026 | 40.2% | 32.9% | 26.9% | 0.06% |
| Apr 2026 | 40.2% | 32.9% | 26.9% | 0.05% |
| May 2026 | 42.7% | 28.5% | 28.5% | 0.23% |
| Jun 2026 | 45.1% | 30.2% | 24.7% | 0.06% |
| Jul 2026 | 42.3% | 34.6% | 23.1% | 0.06% |
| Aug 2026 | 42.3% | 34.6% | 23.1% | 0.05% |
| Sep 2026 | 45.1% | 30.2% | 24.7% | 0.05% |
How has the Jacob's and Mission comparison changed over the last 12 months?
3 findings
- Jacob's was ahead of Mission in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among inn brands worldwide moved from 32.9% to 30.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Mission’s estimated Share of Search among inn brands worldwide moved from 26.9% to 24.7%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for inn brands worldwide in September 2026?
2 changes
In September 2026, Mission gained estimated Share of Search among inn brands worldwide, from 23.1% to 24.7%.
In September 2026, Jacob's lost estimated Share of Search among inn brands worldwide, from 34.6% to 30.2%.
Other head-to-heads among inn brands
How each brand is measured
Brandwave collects information about searches that people make online using Jacob's’ and Mission’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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