Brandwave

How popular isSanta Maria in search?

In September 2026, there were an estimated 823K branded searches for Santa Maria worldwide which is up 22.3% over the last 12 months. Santa Maria holds 44.8% estimated Share of Search among salsa brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Doritos44.8%
  2. Santa Maria44.8%
  3. Chi-Chi's6.1%
  4. Old El Paso2.7%
  5. Newman's Own1.2%
  6. Pace0.44%
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Where does Santa Maria compete?

Santa Maria is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salsa brands2nd of 644.8%Shown below
Tortillas1st of 671.6%Show ranking

Which salsa brands compete with Santa Maria?

Santa Maria against salsa brands worldwide, by month

Share of Search by month for Doritos, Santa Maria, Chi-Chi's, Old El Paso. The figures are in the table below the chart.

View monthly share of search table
MonthDoritosSanta MariaChi-Chi'sOld El PasoNewman's OwnPace
Oct 202546.2%37.8%11.8%2.8%1%0.45%
Nov 202548.2%39.4%8.7%2.4%0.87%0.47%
Dec 202548.2%39.4%8.7%2.4%0.87%0.47%
Jan 202647.8%39.1%8.7%2.9%1.1%0.47%
Feb 202652.3%34.9%7.8%3.1%1.4%0.51%
Mar 202648.2%39.4%8%2.9%1.1%0.47%
Apr 202648.5%39.7%8%2.4%1.1%0.39%
May 202648.5%39.6%8%2.4%1.1%0.48%
Jun 202648.5%39.6%8%2.4%1.1%0.48%
Jul 202648.6%39.8%7.4%2.4%1.3%0.48%
Aug 202644.7%44.7%6.8%2.2%1.2%0.44%
Sep 202644.8%44.8%6.1%2.7%1.2%0.44%

  1. 1.Doritos

    44.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Santa Maria

    44.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Chi-Chi's

    6.1%

    Held 3rd. 111K estimated branded searches, -11% vs prior month. Share -0.7 points.

  4. 4.Old El Paso

    2.7%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Newman's Own

    1.2%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pace

    0.44%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Santa Maria and its closest rivals

Every comparison with Santa Maria

How has branded search demand for Santa Maria changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Maria worldwide rose from 673K to 823K.
  • Across the 12 months ending September 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide increased from 37.8% to 44.8%.
  • Across the 12 months ending September 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide peaked at 44.8% in September 2026 and was lowest at 34.9% in February 2026.

How did search popularity change for salsa brands worldwide in September 2026?

  1. In September 2026, Chi-Chi's lost estimated Share of Search among salsa brands worldwide, from 6.8% to 6.1%.

  2. Santa Maria’s estimated Share of Search among salsa brands worldwide has gained ground for 3 months in a row, from 39.6% to 44.8% in September 2026.

  3. Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How is Santa Maria measured?

Brandwave collects information about searches that people make online using Santa Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • santa maria

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How the Brand Demand Index is measured

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