Doritos vs Santa Maria:Which is more popular by branded search?
In August 2026, Doritos and Santa Maria were level on Share of Search among salsa brands worldwide, with an estimated 823K branded searches each, at 39.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doritos or Santa Maria?
Compare the salsa brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Doritos, Santa Maria. The figures are in the table below the chart.
View monthly share of search table
| Month | Doritos | Santa Maria | Pace | Old El Paso | Newman's Own | Chi-Chi's |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 33.4% | 22.3% | 2.5% | 0.9% | 0.08% |
| Nov 2025 | 42.9% | 35% | 19.2% | 2.1% | 0.77% | 0.07% |
| Dec 2025 | 42.9% | 35% | 19.2% | 2.1% | 0.77% | 0.07% |
| Jan 2026 | 40.8% | 33.4% | 22.3% | 2.5% | 0.9% | 0.08% |
| Feb 2026 | 47.1% | 31.5% | 17.2% | 2.8% | 1.3% | 0.07% |
| Mar 2026 | 42.6% | 34.8% | 19% | 2.6% | 0.94% | 0.07% |
| Apr 2026 | 42.8% | 35% | 19.1% | 2.1% | 0.94% | 0.07% |
| May 2026 | 42.8% | 35% | 19.1% | 2.1% | 0.94% | 0.07% |
| Jun 2026 | 44.3% | 36.2% | 16.2% | 2.2% | 0.97% | 0.07% |
| Jul 2026 | 42.7% | 34.9% | 19.1% | 2.1% | 1.2% | 0.08% |
| Aug 2026 | 39.6% | 39.6% | 17.7% | 1.9% | 1.1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Doritos and Santa Maria comparison changed over the last 12 months?
3 findings
- Doritos was ahead of Santa Maria in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doritos’ estimated Share of Search among salsa brands worldwide moved from 40.8% to 39.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among salsa brands worldwide moved from 33.4% to 39.6%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for salsa brands worldwide in August 2026?
2 changes
In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.
In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Doritos’ and Santa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doritos
1 branded search term
- doritos
Santa Maria
1 branded search term
- santa maria
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.