Mission vs Red Cross:Which is searched more?
In September 2026, Mission had more branded searches than Red Cross among food Bank brands worldwide. Mission was estimated to have 450K branded searches compared to Red Cross’ 368K, and held a 37.7% Share of Search versus Red Cross’ 30.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mission or Red Cross?
Compare the food bank brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission, Red Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission | Red Cross | St Vincent de Paul | Harvest |
|---|---|---|---|---|
| Oct 2025 | 32.7% | 39.9% | 26.7% | 0.72% |
| Nov 2025 | 28.4% | 42.4% | 28.4% | 0.76% |
| Dec 2025 | 30.8% | 37.7% | 30.8% | 0.68% |
| Jan 2026 | 32.7% | 39.9% | 26.7% | 0.72% |
| Feb 2026 | 27.2% | 49.8% | 22.3% | 0.73% |
| Mar 2026 | 29.9% | 44.8% | 24.5% | 0.81% |
| Apr 2026 | 37.2% | 37.2% | 24.9% | 0.82% |
| May 2026 | 39.9% | 32.6% | 26.7% | 0.88% |
| Jun 2026 | 35.1% | 35.1% | 28.7% | 1.2% |
| Jul 2026 | 35.2% | 35.2% | 28.8% | 0.95% |
| Aug 2026 | 37.7% | 30.8% | 30.8% | 0.68% |
| Sep 2026 | 37.7% | 30.8% | 30.8% | 0.68% |
How has the Mission and Red Cross comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Mission took it in May 2026.
- Across the 12 months ending September 2026, Mission’s estimated Share of Search among food Bank brands worldwide moved from 32.7% to 37.7%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Red Cross’ estimated Share of Search among food Bank brands worldwide moved from 39.9% to 30.8%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for food Bank brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Red Cross worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.
Other head-to-heads among food Bank brands
How each brand is measured
Brandwave collects information about searches that people make online using Mission’s and Red Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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