Brandwave

How popular isRed Cross in search?

In September 2026, there were an estimated 368K branded searches for Red Cross worldwide which is down 33.1% over the last 12 months. Red Cross holds 79.3% estimated Share of Search among first aid training worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Red Cross79.3%
  2. St John Ambulance19.5%
  3. ProTrainings0.95%
  4. Rescue Training0.22%
  5. First Aid Awards0.05%
  6. Response Training0.04%
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Which first aid training compete with Red Cross?

Red Cross against first aid training worldwide, by month

Share of Search by month for Red Cross, St John Ambulance. The figures are in the table below the chart.

View monthly share of search table
MonthRed CrossSt John AmbulanceProTrainingsRescue TrainingFirst Aid AwardsResponse Training
Oct 202582.6%16.5%0.66%0.2%0.03%0.02%
Nov 202582.6%16.5%0.66%0.2%0.03%0.02%
Dec 202585%14%0.68%0.25%0.03%0.02%
Jan 202682.4%16.5%0.81%0.19%0.03%0.07%
Feb 202685.2%13.9%0.56%0.16%0.02%0.13%
Mar 202682.6%16.6%0.66%0.16%0.02%0.03%
Apr 202679.5%19.4%0.78%0.23%0.04%0.02%
May 202676%22.7%0.91%0.27%0.04%0.02%
Jun 202676%22.7%0.91%0.27%0.04%0.03%
Jul 202679.4%19.5%0.78%0.22%0.04%0.02%
Aug 202679.3%19.5%0.95%0.22%0.05%0.03%
Sep 202679.3%19.5%0.95%0.22%0.05%0.04%

  1. 1.Red Cross

    79.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.St John Ambulance

    19.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ProTrainings

    0.95%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rescue Training

    0.22%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.First Aid Awards

    0.05%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Response Training

    0.04%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Red Cross and its closest rivals

Every comparison with Red Cross

How has branded search demand for Red Cross changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Cross worldwide fell from 550K to 368K.
  • Across the 12 months ending September 2026, Red Cross’ estimated Share of Search among first aid training worldwide decreased from 82.6% to 79.3%.
  • Across the 12 months ending September 2026, Red Cross’ estimated Share of Search among first aid training worldwide peaked at 85.2% in February 2026 and was lowest at 76% in June 2026.

How did search popularity change for first aid training worldwide in September 2026?

  1. St John Ambulance’s estimated Share of Search among first aid training worldwide has lost ground for 3 months in a row, from 22.7% to 19.5% in September 2026.

  2. Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  3. Estimated monthly branded searches for Response Training worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

  4. Estimated monthly branded searches for Red Cross worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  5. Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How is Red Cross measured?

Brandwave collects information about searches that people make online using Red Cross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • red cross

Do you work for Red Cross? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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