Red Cross vs Rescue Training:Which is more popular by branded search?
In August 2026, Red Cross had more branded searches than Rescue Training among first aid training worldwide. Red Cross was estimated to have 6.6K branded searches compared to Rescue Training’s 1K, and held a 6.4% Share of Search versus Rescue Training’s 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Cross or Rescue Training?
Compare the first aid training institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Cross, Rescue Training. The figures are in the table below the chart.
View monthly share of search table
| Month | St John Ambulance | Red Cross | ProTrainings | Rescue Training | First Aid Awards | Response Training |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Nov 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Dec 2025 | 87.5% | 6.4% | 4.3% | 1.5% | 0.17% | 0.11% |
| Jan 2026 | 87.7% | 6.5% | 4.3% | 1% | 0.17% | 0.38% |
| Feb 2026 | 89.1% | 5.3% | 3.6% | 1.1% | 0.11% | 0.81% |
| Mar 2026 | 89.9% | 5.4% | 3.6% | 0.87% | 0.11% | 0.14% |
| Apr 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| May 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| Jun 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.11% |
| Jul 2026 | 88.7% | 6.5% | 3.5% | 0.98% | 0.17% | 0.11% |
| Aug 2026 | 88% | 6.4% | 4.3% | 0.97% | 0.2% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Cross and Rescue Training comparison changed over the last 12 months?
3 findings
- Red Cross was ahead of Rescue Training in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide moved from 5.4% to 6.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Rescue Training’s estimated Share of Search among first aid training worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for first aid training worldwide in August 2026?
1 change
Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Red Cross’ and Rescue Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Cross
1 branded search term
- red cross first aid
Rescue Training
1 branded search term
- rescue training
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.