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First aid training:Which brands are most popular in search?

In August 2026, St John Ambulance was the most searched among first aid training worldwide, with an estimated 90.5K branded searches and 88% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. St John Ambulance88%
  2. Red Cross6.4%
  3. ProTrainings4.3%
  4. Rescue Training0.97%
  5. First Aid Awards0.2%
  6. Response Training0.14%

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Share of SearchLeaderboard

Compare the first aid training institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among first aid training worldwide, by month

Share of Search by month for St John Ambulance, Red Cross, ProTrainings. The figures are in the table below the chart.

View monthly share of search table
MonthSt John AmbulanceRed CrossProTrainingsRescue TrainingFirst Aid AwardsResponse Training
Oct 202589.7%5.4%3.6%1.1%0.14%0.11%
Nov 202589.7%5.4%3.6%1.1%0.14%0.11%
Dec 202587.5%6.4%4.3%1.5%0.17%0.11%
Jan 202687.7%6.5%4.3%1%0.17%0.38%
Feb 202689.1%5.3%3.6%1.1%0.11%0.81%
Mar 202689.9%5.4%3.6%0.87%0.11%0.14%
Apr 202689.7%5.4%3.6%1.1%0.17%0.09%
May 202689.7%5.4%3.6%1.1%0.17%0.09%
Jun 202689.7%5.4%3.6%1.1%0.17%0.11%
Jul 202688.7%6.5%3.5%0.98%0.17%0.11%
Aug 202688%6.4%4.3%0.97%0.2%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.St John Ambulance

    88%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Red Cross

    6.4%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.ProTrainings

    4.3%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Rescue Training

    0.97%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.First Aid Awards

    0.2%

    Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

  6. 6.Response Training

    0.14%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among first aid training worldwide?

In August 2026, St John Ambulance was the most searched among first aid training worldwide, with an estimated 90.5K branded searches and 88% estimated Share of Search within this set. Red Cross is in 2nd place, 81.6 percentage points behind at 6.4% Share of Search.

Global first aid training, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
St John Ambulance89.7% → 88%89.9%Mar 202687.5%Dec 20251st
Red Cross5.4% → 6.4%6.5%Jul 20265.3%Feb 20262nd
ProTrainings3.6% → 4.3%4.3%Jan 20263.5%Jul 20263rd
Rescue Training1.1% → 0.97%1.5%Dec 20250.87%Mar 20264th
First Aid Awards0.14% → 0.2%0.2%Aug 20260.11%Mar 20265th
Response Training0.11% → 0.14%0.81%Feb 20260.09%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide decreased from 89.7% to 88%.
  • Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide increased from 5.4% to 6.4%.
  • Across the 11 months ending August 2026, ProTrainings’ estimated Share of Search among first aid training worldwide increased from 3.6% to 4.3%.
  • Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide peaked at 89.9% in March 2026 and was lowest at 87.5% in December 2025.
  • Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide peaked at 6.5% in July 2026 and was lowest at 5.3% in February 2026.
  • Across the 11 months ending August 2026, Rescue Training, First Aid Awards and Response Training held steady: their estimated Share of Search among first aid training worldwide each moved less than 0.5 percentage points.

How did search popularity change for first aid training worldwide in August 2026?

  1. In August 2026, ProTrainings gained estimated Share of Search among first aid training worldwide, from 3.5% to 4.3%.

  2. In August 2026, St John Ambulance lost estimated Share of Search among first aid training worldwide, from 88.7% to 88%.

  3. Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  4. Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

How the Brand Demand Index is measured

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