How popular isRed Cross in search?
In August 2026, there were an estimated 6.6K branded searches for Red Cross worldwide which held steady over the last 11 months. Red Cross holds 6.4% estimated Share of Search among first aid training worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
St John Ambulance88%
Red Cross6.4%
ProTrainings4.3%- Rescue Training0.97%
First Aid Awards0.2%
Response Training0.14%
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Which first aid training compete with Red Cross?
Share of Search by month for St John Ambulance, Red Cross, ProTrainings. The figures are in the table below the chart.
View monthly share of search table
| Month | St John Ambulance | Red Cross | ProTrainings | Rescue Training | First Aid Awards | Response Training |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Nov 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Dec 2025 | 87.5% | 6.4% | 4.3% | 1.5% | 0.17% | 0.11% |
| Jan 2026 | 87.7% | 6.5% | 4.3% | 1% | 0.17% | 0.38% |
| Feb 2026 | 89.1% | 5.3% | 3.6% | 1.1% | 0.11% | 0.81% |
| Mar 2026 | 89.9% | 5.4% | 3.6% | 0.87% | 0.11% | 0.14% |
| Apr 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| May 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| Jun 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.11% |
| Jul 2026 | 88.7% | 6.5% | 3.5% | 0.98% | 0.17% | 0.11% |
| Aug 2026 | 88% | 6.4% | 4.3% | 0.97% | 0.2% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88% | 90.5K | 0% | -0.8 points | |
| 2, held 2nd | 6.4% | 6.6K | 0% | -0.1 points | |
| 3, held 3rd | 4.3% | 4.4K | +22.2% | +0.7 points | |
| 4, held 4th | 0.97% | 1K | 0% | 0 points | |
| 5, held 5th | 0.2% | 210 | +23.5% | 0 points | |
| 6, held 6th | 0.14% | 140 | +27.3% | 0 points |
88%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.4%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.3%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
0.97%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.2%
Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.
0.14%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Red Cross and its closest rivals
- Red Cross vs St John Ambulance: compare search popularity
- Red Cross vs ProTrainings: compare search popularity
- Red Cross vs Rescue Training: compare search popularity
- Red Cross vs First Aid Awards: compare search popularity
- Red Cross vs Response Training: compare search popularity
- Compare Red Cross with any brand
How has branded search demand for Red Cross changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Cross worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide increased from 5.4% to 6.4%.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide peaked at 6.5% in July 2026 and was lowest at 5.3% in February 2026.
How did search popularity change for first aid training worldwide in August 2026?
4 changes
In August 2026, ProTrainings gained estimated Share of Search among first aid training worldwide, from 3.5% to 4.3%.
In August 2026, St John Ambulance lost estimated Share of Search among first aid training worldwide, from 88.7% to 88%.
Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How is Red Cross measured?
Brandwave collects information about searches that people make online using Red Cross’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red cross first aid
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Is Red Cross your brand?
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