Red Cross vs St John Ambulance:Which is more popular by branded search?
In August 2026, St John Ambulance had more branded searches than Red Cross among first aid training worldwide. St John Ambulance was estimated to have 90.5K branded searches compared to Red Cross’ 6.6K, and held an 88% Share of Search versus Red Cross’ 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Cross or St John Ambulance?
Compare the first aid training institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St John Ambulance, Red Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | St John Ambulance | Red Cross | ProTrainings | Rescue Training | First Aid Awards | Response Training |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Nov 2025 | 89.7% | 5.4% | 3.6% | 1.1% | 0.14% | 0.11% |
| Dec 2025 | 87.5% | 6.4% | 4.3% | 1.5% | 0.17% | 0.11% |
| Jan 2026 | 87.7% | 6.5% | 4.3% | 1% | 0.17% | 0.38% |
| Feb 2026 | 89.1% | 5.3% | 3.6% | 1.1% | 0.11% | 0.81% |
| Mar 2026 | 89.9% | 5.4% | 3.6% | 0.87% | 0.11% | 0.14% |
| Apr 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| May 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.09% |
| Jun 2026 | 89.7% | 5.4% | 3.6% | 1.1% | 0.17% | 0.11% |
| Jul 2026 | 88.7% | 6.5% | 3.5% | 0.98% | 0.17% | 0.11% |
| Aug 2026 | 88% | 6.4% | 4.3% | 0.97% | 0.2% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Cross and St John Ambulance comparison changed over the last 12 months?
3 findings
- St John Ambulance was ahead of Red Cross in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide moved from 5.4% to 6.4%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, St John Ambulance’s estimated Share of Search among first aid training worldwide moved from 89.7% to 88%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for first aid training worldwide in August 2026?
1 change
In August 2026, St John Ambulance lost estimated Share of Search among first aid training worldwide, from 88.7% to 88%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Cross’ and St John Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Cross
1 branded search term
- red cross first aid
St John Ambulance
1 branded search term
- st john ambulance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.