Mission vs Sourdough:Which is more popular by branded search?
In August 2026, Sourdough had more branded searches than Mission among pita breads worldwide. Sourdough was estimated to have 673K branded searches compared to Mission’s 450K, and held a 58.2% Share of Search versus Mission’s 38.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mission or Sourdough?
Compare the pita breads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sourdough, Mission. The figures are in the table below the chart.
View monthly share of search table
| Month | Sourdough | Mission | Stonefire | Joseph's | Kontos | Toufayan |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 43.6% | 2.1% | 0.52% | 0.35% | 0.18% |
| Nov 2025 | 57.5% | 38.5% | 2.8% | 0.69% | 0.38% | 0.17% |
| Dec 2025 | 57.6% | 38.5% | 2.8% | 0.46% | 0.46% | 0.17% |
| Jan 2026 | 58% | 38.8% | 1.9% | 0.85% | 0.31% | 0.16% |
| Feb 2026 | 57.7% | 38.6% | 2.3% | 0.69% | 0.57% | 0.17% |
| Mar 2026 | 53.1% | 43.4% | 2.1% | 0.78% | 0.35% | 0.18% |
| Apr 2026 | 58.2% | 38.9% | 1.9% | 0.57% | 0.31% | 0.16% |
| May 2026 | 57.7% | 38.6% | 2.3% | 0.85% | 0.31% | 0.16% |
| Jun 2026 | 57.8% | 38.7% | 2.3% | 0.69% | 0.38% | 0.17% |
| Jul 2026 | 62.5% | 34.2% | 2.1% | 0.75% | 0.33% | 0.15% |
| Aug 2026 | 58.2% | 38.9% | 1.9% | 0.57% | 0.31% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mission and Sourdough comparison changed over the last 12 months?
3 findings
- Sourdough was ahead of Mission in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among pita breads worldwide moved from 43.6% to 38.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Sourdough’s estimated Share of Search among pita breads worldwide moved from 53.2% to 58.2%, and its estimated monthly branded searches moved from 550K to 673K.
How did search popularity change for pita breads worldwide in August 2026?
2 changes
In August 2026, Mission gained estimated Share of Search among pita breads worldwide, from 34.2% to 38.9%.
In August 2026, Sourdough lost estimated Share of Search among pita breads worldwide, from 62.5% to 58.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mission’s and Sourdough’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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