How popular isMission in search?
In August 2026, there were an estimated 450K branded searches for Mission worldwide which held steady over the last 11 months. Mission holds 29.5% estimated Share of Search among pita breads worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pita breads compete with Mission?
Share of Search by month for Sourdough, Mission, Joseph's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sourdough | Mission | Joseph's | Stonefire | Kontos | Toufayan |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 32.1% | 26.8% | 1.6% | 0.26% | 0.14% |
| Nov 2025 | 41.5% | 27.7% | 28.4% | 2% | 0.27% | 0.12% |
| Dec 2025 | 39.1% | 26.1% | 32.4% | 1.9% | 0.31% | 0.11% |
| Jan 2026 | 43.9% | 29.4% | 24.9% | 1.4% | 0.24% | 0.12% |
| Feb 2026 | 41.5% | 27.8% | 28.5% | 1.7% | 0.41% | 0.12% |
| Mar 2026 | 39.1% | 32% | 26.9% | 1.6% | 0.26% | 0.14% |
| Apr 2026 | 44.1% | 29.5% | 24.7% | 1.5% | 0.24% | 0.12% |
| May 2026 | 43.8% | 29.3% | 24.8% | 1.8% | 0.23% | 0.12% |
| Jun 2026 | 41.6% | 27.8% | 28.5% | 1.7% | 0.27% | 0.12% |
| Jul 2026 | 48.8% | 26.7% | 22.5% | 1.6% | 0.26% | 0.12% |
| Aug 2026 | 44.1% | 29.5% | 24.7% | 1.5% | 0.24% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 673K | 0% | -4.7 points | |
| 2, held 2nd | 29.5% | 450K | +22.3% | +2.8 points | |
| 3, held 3rd | 24.7% | 377K | +21.1% | +2.1 points | |
| 4, held 4th | 1.5% | 22.2K | 0% | -0.2 points | |
| 5, held 5th | 0.24% | 3.6K | 0% | 0 points | |
| 6, held 6th | 0.12% | 1.9K | +18.8% | 0 points |
44.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
Mission29.5%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
3.
Joseph's24.7%
Held 3rd. 377K estimated branded searches, +21.1% vs prior month. Share +2.1 points.
1.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Kontos0.24%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Toufayan0.12%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Mission and its closest rivals
Every comparison with Mission
15 comparisons
How has branded search demand for Mission changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mission worldwide held steady at 450K.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among pita breads worldwide decreased from 32.1% to 29.5%.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among pita breads worldwide peaked at 32.1% in October 2025 and was lowest at 26.1% in December 2025.
How did search popularity change for pita breads worldwide in August 2026?
3 changes
In August 2026, Mission gained estimated Share of Search among pita breads worldwide, from 26.7% to 29.5%.
In August 2026, Joseph's gained estimated Share of Search among pita breads worldwide, from 22.5% to 24.7%.
In August 2026, Sourdough lost estimated Share of Search among pita breads worldwide, from 48.8% to 44.1%.
Where does Mission compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tortillas | 3rd of 6 | 20.1% | Show ranking |
| Pita breads | 2nd of 6 | 29.5% | Shown above |
| Naan breads | 1st of 6 | 79.8% | Show ranking |
How is Mission measured?
Brandwave collects information about searches that people make online using Mission’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mission
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Is Mission your brand?
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