Brandwave

How popular isSourdough in search?

In August 2026, there were an estimated 673K branded searches for Sourdough worldwide which is up 22.4% over the last 11 months. Sourdough holds 44.1% estimated Share of Search among pita breads worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sourdough44.1%
  2. Mission29.5%
  3. Joseph's24.7%
  4. Stonefire1.5%
  5. Kontos0.24%
  6. Toufayan0.12%
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Which pita breads compete with Sourdough?

Sourdough against pita breads worldwide, by month

Share of Search by month for Sourdough, Mission, Joseph's. The figures are in the table below the chart.

View monthly share of search table
MonthSourdoughMissionJoseph'sStonefireKontosToufayan
Oct 202539.2%32.1%26.8%1.6%0.26%0.14%
Nov 202541.5%27.7%28.4%2%0.27%0.12%
Dec 202539.1%26.1%32.4%1.9%0.31%0.11%
Jan 202643.9%29.4%24.9%1.4%0.24%0.12%
Feb 202641.5%27.8%28.5%1.7%0.41%0.12%
Mar 202639.1%32%26.9%1.6%0.26%0.14%
Apr 202644.1%29.5%24.7%1.5%0.24%0.12%
May 202643.8%29.3%24.8%1.8%0.23%0.12%
Jun 202641.6%27.8%28.5%1.7%0.27%0.12%
Jul 202648.8%26.7%22.5%1.6%0.26%0.12%
Aug 202644.1%29.5%24.7%1.5%0.24%0.12%
Sep 2026——————

  1. 1.Sourdough

    44.1%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Mission

    29.5%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  3. 3.Joseph's

    24.7%

    Held 3rd. 377K estimated branded searches, +21.1% vs prior month. Share +2.1 points.

  4. 4.Stonefire

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kontos

    0.24%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Toufayan

    0.12%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Sourdough and its closest rivals

How has branded search demand for Sourdough changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sourdough worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Sourdough’s estimated Share of Search among pita breads worldwide increased from 39.2% to 44.1%.
  • Across the 11 months ending August 2026, Sourdough’s estimated Share of Search among pita breads worldwide peaked at 48.8% in July 2026 and was lowest at 39.1% in December 2025.

How did search popularity change for pita breads worldwide in August 2026?

  1. In August 2026, Mission gained estimated Share of Search among pita breads worldwide, from 26.7% to 29.5%.

  2. In August 2026, Joseph's gained estimated Share of Search among pita breads worldwide, from 22.5% to 24.7%.

  3. In August 2026, Sourdough lost estimated Share of Search among pita breads worldwide, from 48.8% to 44.1%.

How is Sourdough measured?

Brandwave collects information about searches that people make online using Sourdough’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sourdough

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How the Brand Demand Index is measured

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