Brandwave

Mission vs Taylor:Which is searched more?

In September 2026, Mission had more branded searches than Taylor among boat Fenders brands worldwide. Mission was estimated to have 450K branded searches compared to Taylor’s 2.4K, and held an 8.3% Share of Search versus Taylor’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among boat Fenders brands worldwide in September 2026Which is more popular in search, Mission or Taylor?
Mission8.3%450K searches
vs
Taylor0.04%2.4K searches

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Which is more popular in search, Mission or Taylor?

Compare the boat fenders brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mission and Taylor among boat Fenders brands worldwide, by month

Share of Search by month for Mission, Taylor. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSentryMissionBlueTaylor MadeAttwoodTaylor
Oct 202580%7.4%8.8%2.1%1.2%0.53%0.06%
Nov 202582.3%6.2%7.4%2.6%1%0.45%0.06%
Dec 202582.2%6.2%7.4%2.7%0.99%0.54%0.06%
Jan 202678.4%8.8%8.6%2.5%1.2%0.43%0.06%
Feb 202681.5%7.5%7.3%2.2%0.99%0.44%0.06%
Mar 202682.8%6.3%7.4%1.8%1.2%0.45%0.05%
Apr 202679.8%7.4%8.8%1.8%1.8%0.43%0.05%
May 202678.6%8.8%8.6%1.7%1.7%0.43%0.06%
Jun 202681.3%7.5%7.3%1.8%1.5%0.54%0.05%
Jul 202678.3%10.7%7%2%1.4%0.43%0.06%
Aug 202671%17.5%7.8%1.9%1.3%0.39%0.05%
Sep 202675.8%12.7%8.3%1.6%1.1%0.41%0.04%

How has the Mission and Taylor comparison changed over the last 12 months?

  • Mission was ahead of Taylor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mission’s estimated Share of Search among boat Fenders brands worldwide moved from 8.8% to 8.3%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Taylor’s estimated Share of Search among boat Fenders brands worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for boat Fenders brands worldwide in September 2026?

  1. In September 2026, Mission gained estimated Share of Search among boat Fenders brands worldwide, from 7.8% to 8.3%.

  2. Estimated monthly branded searches for Taylor worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among boat Fenders brands

How each brand is measured

Brandwave collects information about searches that people make online using Mission’s and Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mission

1 branded search term

  • mission

Taylor

1 branded search term

  • taylor kitchen

How the Brand Demand Index is measured

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