How popular isTaylor in search?
In September 2026, there were an estimated 2.4K branded searches for Taylor worldwide which is down 17.2% over the last 12 months. Taylor holds 0.13% estimated Share of Search among kitchen timer brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid69.5%- CDN16.4%
Oxo6.5%
Joseph Joseph6%
ThermoWorks1.5%
Taylor0.13%
Follow Taylor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kitchen timer brands compete with Taylor?
Share of Search by month for KitchenAid, CDN, Oxo, Joseph Joseph, Taylor. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | CDN | Oxo | Joseph Joseph | ThermoWorks | Taylor |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 14.7% | 5.8% | 5.4% | 0.89% | 0.12% |
| Nov 2025 | 79.4% | 9.8% | 4.9% | 4.4% | 1.3% | 0.08% |
| Dec 2025 | 81.6% | 8.2% | 4% | 4.5% | 1.6% | 0.08% |
| Jan 2026 | 69.6% | 17.3% | 5.7% | 6.3% | 1% | 0.11% |
| Feb 2026 | 71.5% | 14.8% | 5.9% | 6.6% | 1.1% | 0.14% |
| Mar 2026 | 72.1% | 14.4% | 5.7% | 6.4% | 1.3% | 0.14% |
| Apr 2026 | 71.5% | 14.6% | 5.8% | 6.6% | 1.3% | 0.12% |
| May 2026 | 67.4% | 19.2% | 6.2% | 5.7% | 1.4% | 0.15% |
| Jun 2026 | 67.4% | 17.4% | 6.8% | 6.4% | 1.9% | 0.14% |
| Jul 2026 | 68.7% | 16.8% | 6.6% | 6.2% | 1.5% | 0.16% |
| Aug 2026 | 67.3% | 16.6% | 6.6% | 7.4% | 1.8% | 0.16% |
| Sep 2026 | 69.5% | 16.4% | 6.5% | 6% | 1.5% | 0.13% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 1.3M | +4.5% | +2.1 points | |
| 2, held 2nd | 16.4% | 301K | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 6.5% | 120K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 110K | -18.5% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 27.1K | -18.1% | -0.4 points | |
| 6, held 6th | 0.13% | 2.4K | -17.2% | 0 points |
69.5%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +2.1 points.
2.CDN
16.4%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Oxo6.5%
Moved from 4th to 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.1 points.
6%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
1.5%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
6.
Taylor0.13%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Taylor and its closest rivals
Every comparison with Taylor
5 comparisons
How has branded search demand for Taylor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Taylor worldwide fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Taylor’s estimated Share of Search among kitchen timer brands worldwide held steady, from 0.12% to 0.13%.
How did search popularity change for kitchen timer brands worldwide in September 2026?
6 changes
In September 2026, KitchenAid gained estimated Share of Search among kitchen timer brands worldwide, from 67.3% to 69.5%.
In September 2026, Joseph Joseph lost estimated Share of Search among kitchen timer brands worldwide, from 7.4% to 6%.
CDN’s estimated Share of Search among kitchen timer brands worldwide has lost ground for 3 months in a row, from 17.4% to 16.4% in September 2026.
In September 2026, Oxo rose from 4th to 3rd among kitchen timer brands worldwide.
Estimated monthly branded searches for ThermoWorks worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Taylor worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Taylor measured?
Brandwave collects information about searches that people make online using Taylor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taylor kitchen
Do you work for Taylor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Taylor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.