Harvest vs Mission:Which is searched more?
In September 2026, Mission had more branded searches than Harvest among food Bank brands worldwide. Mission was estimated to have 450K branded searches compared to Harvest’s 8.1K, and held a 37.7% Share of Search versus Harvest’s 0.68%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harvest or Mission?
Compare the food bank brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission, Harvest. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission | Red Cross | St Vincent de Paul | Harvest |
|---|---|---|---|---|
| Oct 2025 | 32.7% | 39.9% | 26.7% | 0.72% |
| Nov 2025 | 28.4% | 42.4% | 28.4% | 0.76% |
| Dec 2025 | 30.8% | 37.7% | 30.8% | 0.68% |
| Jan 2026 | 32.7% | 39.9% | 26.7% | 0.72% |
| Feb 2026 | 27.2% | 49.8% | 22.3% | 0.73% |
| Mar 2026 | 29.9% | 44.8% | 24.5% | 0.81% |
| Apr 2026 | 37.2% | 37.2% | 24.9% | 0.82% |
| May 2026 | 39.9% | 32.6% | 26.7% | 0.88% |
| Jun 2026 | 35.1% | 35.1% | 28.7% | 1.2% |
| Jul 2026 | 35.2% | 35.2% | 28.8% | 0.95% |
| Aug 2026 | 37.7% | 30.8% | 30.8% | 0.68% |
| Sep 2026 | 37.7% | 30.8% | 30.8% | 0.68% |
How has the Harvest and Mission comparison changed over the last 12 months?
3 findings
- Mission was ahead of Harvest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvest’s estimated Share of Search among food Bank brands worldwide moved from 0.72% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Mission’s estimated Share of Search among food Bank brands worldwide moved from 32.7% to 37.7%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for food Bank brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Harvest worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among food Bank brands
How each brand is measured
Brandwave collects information about searches that people make online using Harvest’s and Mission’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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