K2 vs Mission:Which is searched more?
In September 2026, K2 had more branded searches than Mission among inline Skates brands worldwide. K2 was estimated to have 691K branded searches compared to Mission’s 450K, and held a 54.7% Share of Search versus Mission’s 35.6%. These are worldwide searches for English-language branded terms.
Follow K2 vs Mission and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, K2 or Mission?
Compare the inline skates brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Mission. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Mission | Salomon |
|---|---|---|---|
| Oct 2025 | 61.3% | 32.2% | 6.4% |
| Nov 2025 | 65.6% | 27.7% | 6.8% |
| Dec 2025 | 66.1% | 27.5% | 6.4% |
| Jan 2026 | 61.8% | 31% | 7.1% |
| Feb 2026 | 61.8% | 31% | 7.2% |
| Mar 2026 | 56% | 35.7% | 8.2% |
| Apr 2026 | 55.5% | 36.5% | 8% |
| May 2026 | 59.8% | 32.4% | 7.9% |
| Jun 2026 | 62.8% | 27.9% | 9.3% |
| Jul 2026 | 57.9% | 31.3% | 10.9% |
| Aug 2026 | 63.5% | 28.1% | 8.4% |
| Sep 2026 | 54.7% | 35.6% | 9.8% |
How has the K2 and Mission comparison changed over the last 12 months?
3 findings
- K2 was ahead of Mission in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among inline Skates brands worldwide moved from 61.3% to 54.7%, and its estimated monthly branded searches moved from 856K to 691K.
- Across the 12 months ending September 2026, Mission’s estimated Share of Search among inline Skates brands worldwide moved from 32.2% to 35.6%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for inline Skates brands worldwide in September 2026?
2 changes
In September 2026, Mission gained estimated Share of Search among inline Skates brands worldwide, from 28.1% to 35.6%.
In September 2026, K2 lost estimated Share of Search among inline Skates brands worldwide, from 63.5% to 54.7%.
Other head-to-heads among inline Skates brands
How each brand is measured
Brandwave collects information about searches that people make online using K2’s and Mission’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.