How popular isK2 in search?
In September 2026, there were an estimated 691K branded searches for K2 worldwide which is down 19.3% over the last 12 months. K2 holds 10.8% estimated Share of Search among snowboard boots worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does K2 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowboard boots | 2nd of 6 | 10.8% | Shown below |
| Ski and snowboard brands | 1st of 7 | 71.8% | Show ranking |
| Ski brands | 1st of 5 | 72.7% | Show ranking |
Which snowboard boots compete with K2?
Share of Search by month for Vans, K2. The figures are in the table below the chart.
View monthly share of search table
| Month | Vans | K2 | Salomon | Nitro | Burton | ThirtyTwo |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 15.2% | 1.6% | 2.3% | 2.3% | 0.44% |
| Nov 2025 | 82.7% | 11% | 1.1% | 1.7% | 3% | 0.49% |
| Dec 2025 | 81.8% | 11% | 1.1% | 1.3% | 4.2% | 0.52% |
| Jan 2026 | 73.7% | 15% | 1.7% | 2.2% | 6.3% | 1.1% |
| Feb 2026 | 77.5% | 12.9% | 1.5% | 2% | 5.5% | 0.57% |
| Mar 2026 | 83.5% | 11% | 1.6% | 1.7% | 1.9% | 0.37% |
| Apr 2026 | 82.1% | 12.8% | 1.8% | 2.1% | 0.97% | 0.27% |
| May 2026 | 82.9% | 12.8% | 1.7% | 1.7% | 0.67% | 0.18% |
| Jun 2026 | 79.7% | 15% | 2.2% | 2.1% | 0.79% | 0.17% |
| Jul 2026 | 84.1% | 10.7% | 2% | 2.2% | 0.81% | 0.18% |
| Aug 2026 | 82.9% | 12.8% | 1.7% | 1.5% | 0.96% | 0.16% |
| Sep 2026 | 83.7% | 10.8% | 1.9% | 1.8% | 1.5% | 0.29% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 5.4M | -18.3% | +0.8 points | |
| 2, held 2nd | 10.8% | 691K | -31.9% | -2 points | |
| 3, held 3rd | 1.9% | 123K | -8.1% | +0.2 points | |
| 4, held 4th | 1.8% | 115K | -3.4% | +0.3 points | |
| 5, held 5th | 1.5% | 95.8K | +25.2% | +0.5 points | |
| 6, held 6th | 0.29% | 18.4K | +43.8% | +0.1 points |
1.
Vans
83.7%
Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share +0.8 points.
2.
K2
10.8%
Held 2nd. 691K estimated branded searches, -31.9% vs prior month. Share -2 points.
3.
Salomon1.9%
Held 3rd. 123K estimated branded searches, -8.1% vs prior month. Share +0.2 points.
4.
Nitro1.8%
Held 4th. 115K estimated branded searches, -3.4% vs prior month. Share +0.3 points.
5.
Burton1.5%
Held 5th. 95.8K estimated branded searches, +25.2% vs prior month. Share +0.5 points.
0.29%
Held 6th. 18.4K estimated branded searches, +43.8% vs prior month. Share +0.1 points.
Compare search popularity between K2 and its closest rivals
Every comparison with K2
11 comparisons
How has branded search demand for K2 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for K2 worldwide fell from 856K to 691K.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among snowboard boots worldwide decreased from 15.2% to 10.8%.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among snowboard boots worldwide peaked at 15.2% in October 2025 and was lowest at 10.7% in July 2026.
How did search popularity change for snowboard boots worldwide in September 2026?
6 changes
In September 2026, Vans gained estimated Share of Search among snowboard boots worldwide, from 82.9% to 83.7%.
In September 2026, Burton gained estimated Share of Search among snowboard boots worldwide, from 0.96% to 1.5%.
In September 2026, K2 lost estimated Share of Search among snowboard boots worldwide, from 12.8% to 10.8%.
Estimated monthly branded searches for Salomon worldwide rose 37.3% over 12 measured months, from 89.8K to 123K in September 2026.
Estimated monthly branded searches for ThirtyTwo worldwide fell 25.5% over 12 measured months, from 24.7K to 18.4K in September 2026.
Estimated monthly branded searches for Nitro worldwide fell 11.5% over 12 measured months, from 130K to 115K in September 2026.
How is K2 measured?
Brandwave collects information about searches that people make online using K2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- k2
- k2 ski
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Is K2 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.