Brandwave

How popular isMINI in search?

In September 2026, there were an estimated 1.2M branded searches for MINI worldwide which held steady over the last 12 months. MINI holds 30.2% estimated Share of Search among scissor Lift brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Atlas67.9%
  2. MINI30.2%
  3. Genie1%
  4. Hirepool0.37%
  5. Uline0.37%
  6. JCB0.09%
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Which scissor Lift brands compete with MINI?

MINI against scissor Lift brands worldwide, by month

Share of Search by month for Atlas, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthAtlasMINIGenieHirepoolUlineJCB
Oct 202572%26.2%0.87%0.48%0.32%0.08%
Nov 202568%30.3%0.82%0.55%0.3%0.09%
Dec 202558.8%39.2%0.87%0.58%0.39%0.09%
Jan 202663.5%34.6%0.94%0.63%0.34%0.08%
Feb 202663.5%34.6%0.94%0.51%0.34%0.08%
Mar 202668%30.3%0.82%0.45%0.37%0.09%
Apr 202668%30.3%0.82%0.45%0.37%0.09%
May 202668%30.3%0.82%0.45%0.37%0.07%
Jun 202663.5%34.6%0.94%0.42%0.42%0.08%
Jul 202658.7%39.2%1.1%0.48%0.48%0.09%
Aug 202668.1%30.3%0.82%0.37%0.37%0.07%
Sep 202667.9%30.2%1%0.37%0.37%0.09%

  1. 1.Atlas

    67.9%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.MINI

    30.2%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Genie

    1%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  4. 4.Hirepool

    0.37%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Uline

    0.37%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.JCB

    0.09%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between MINI and its closest rivals

Every comparison with MINI

How has branded search demand for MINI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MINI worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among scissor Lift brands worldwide increased from 26.2% to 30.2%.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among scissor Lift brands worldwide peaked at 39.2% in December 2025 and was lowest at 26.2% in October 2025.

How did search popularity change for scissor Lift brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hirepool worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Atlas worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Where does MINI compete?

MINI is ranked in 78 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spinning Wheel brands2nd of 40.24%Show ranking
Car brands47th of 850.64%Show ranking
Study Table brands3rd of 42.1%Show ranking
Spice Jars brands2nd of 62.1%Show ranking
Shin Pads brands4th of 72.1%Show ranking
Shin Guards brands4th of 82.1%Show ranking
Spare Wheel brands5th of 54.6%Show ranking
Rubber Ducks brands3rd of 66.7%Show ranking
Scrapbook brands3rd of 66.9%Show ranking
Tank Bag brands5th of 86.9%Show ranking
Sump Pump brands3rd of 67.1%Show ranking
Rope Lights brands3rd of 67.4%Show ranking
Rubber Mallet brands4th of 87.5%Show ranking
Wax Warmer brands2nd of 67.8%Show ranking
Teddy Bear brands3rd of 79.6%Show ranking
Yoyo brands3rd of 69.8%Show ranking
Table Lamp brands3rd of 79.8%Show ranking
Skip Bins brands2nd of 89.9%Show ranking
Sunflower Seeds brands2nd of 611.1%Show ranking
Tarp Clips brands3rd of 511.8%Show ranking
Strobe Light brands2nd of 512%Show ranking
Zip Ties brands2nd of 512.1%Show ranking
Stunt Scooter brands2nd of 613.2%Show ranking
Screw Extractor brands3rd of 815.6%Show ranking
Toaster Oven brands3rd of 719.1%Show ranking
Vending Machine brands2nd of 621.1%Show ranking
Snap Ring Pliers brands2nd of 421.5%Show ranking
Skill Saw brands2nd of 522%Show ranking
Tire Inflator brands2nd of 722.1%Show ranking
Speed Bumps brands2nd of 624.5%Show ranking
Sticky Notes brands2nd of 625.6%Show ranking
Tech Deck brands2nd of 326.2%Show ranking
Scaffold Tower brands3rd of 728.4%Show ranking
Safe Box brands2nd of 429%Show ranking
Seed Drill brands2nd of 330.1%Show ranking
Scissor Lift brands2nd of 630.2%Shown above
Steam Iron brands1st of 834.8%Show ranking
Weed Wacker brands1st of 835.5%Show ranking
String Lights brands2nd of 635.7%Show ranking
Wire Brush brands1st of 537.8%Show ranking
White Board brands2nd of 438.3%Show ranking
Smoker Grill brands1st of 439.1%Show ranking
Sewer Camera brands2nd of 339.5%Show ranking
Stick Welder brands1st of 839.9%Show ranking
Tape Dispenser brands1st of 640.1%Show ranking
Spot Welder brands1st of 640.6%Show ranking
Wind Turbine brands1st of 540.8%Show ranking
Silicone Basting Brush brands2nd of 343%Show ranking
Sanding Block brands1st of 843.4%Show ranking
Tower Crane brands1st of 645.3%Show ranking
Tuner Pedal brands2nd of 446.4%Show ranking
Snap Clips brands1st of 747.7%Show ranking
Lab Freezer brands1st of 349.1%Show ranking
Shuffleboard Table brands2nd of 549.3%Show ranking
Shuffleboard brands2nd of 549.3%Show ranking
Walkie Talkie brands1st of 449.4%Show ranking
Waffle Iron brands1st of 449.7%Show ranking
Torch Kit brands1st of 552.3%Show ranking
Smoke Machine brands1st of 552.3%Show ranking
Zorb Ball brands1st of 356%Show ranking
Steam Generator software1st of 656.9%Show ranking
Usb Stick brands1st of 457.3%Show ranking
Water Chiller brands1st of 359.6%Show ranking
Tire Changer brands1st of 561.1%Show ranking
Whiteboard Markers brands1st of 463.4%Show ranking
Screw Conveyor brands1st of 664.9%Show ranking
Slide Projector brands1st of 468.1%Show ranking
Trombone brands1st of 768.5%Show ranking
Volleyball Net brands1st of 470.4%Show ranking
Swamp Cooler brands1st of 372.9%Show ranking
Receipt Printer brands1st of 484%Show ranking
Shaker Bottle brands1st of 487.8%Show ranking
Toggle Clamps brands1st of 590.9%Show ranking
Sandblaster brands1st of 591.4%Show ranking
Yoga Ball brands1st of 391.8%Show ranking
Stage Lights brands1st of 391.8%Show ranking
Yard Ramp brands1st of 399.4%Show ranking
Spray Booth brands1st of 399.5%Show ranking

How is MINI measured?

Brandwave collects information about searches that people make online using MINI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mini

How the Brand Demand Index is measured

Who owns MINI?

MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, worldwide.

Do you work for MINI? To request corrections or removal please contact us via our support page and we will be happy to assist.

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