Diesel vs MINI:Which is searched more?
In September 2026, Diesel had more branded searches than MINI among cement Mixer brands worldwide. Diesel was estimated to have 2.7M branded searches compared to MINI’s 1.2M, and held a 45.8% Share of Search versus MINI’s 20.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diesel or MINI?
Compare the cement mixer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diesel, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Diesel | B&Q | MINI | DeWalt | Kobalt | HSS Hire | Bobcat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 23.9% | 23.9% | 13.2% | 1.8% | 0.97% | 0.24% |
| Nov 2025 | 39.5% | 21.5% | 21.5% | 14.5% | 1.9% | 0.71% | 0.21% |
| Dec 2025 | 36.4% | 19.9% | 24.3% | 16.4% | 2.2% | 0.54% | 0.36% |
| Jan 2026 | 36% | 24% | 24% | 13.2% | 1.8% | 0.65% | 0.36% |
| Feb 2026 | 36.2% | 24.1% | 24.1% | 13.3% | 1.5% | 0.65% | 0.24% |
| Mar 2026 | 43.6% | 23.9% | 19.4% | 10.7% | 1.4% | 0.79% | 0.19% |
| Apr 2026 | 41.5% | 27.7% | 18.5% | 10.2% | 1.4% | 0.61% | 0.18% |
| May 2026 | 36.7% | 30% | 20% | 11% | 1.5% | 0.66% | 0.2% |
| Jun 2026 | 34.2% | 28% | 22.8% | 12.6% | 1.4% | 0.92% | 0.18% |
| Jul 2026 | 35% | 28.7% | 23.3% | 10.5% | 1.4% | 0.95% | 0.19% |
| Aug 2026 | 38.8% | 26% | 21.1% | 11.7% | 1.6% | 0.7% | 0.17% |
| Sep 2026 | 45.8% | 20.4% | 20.4% | 11.2% | 1.5% | 0.55% | 0.17% |
How has the Diesel and MINI comparison changed over the last 12 months?
3 findings
- Diesel was ahead of MINI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diesel’s estimated Share of Search among cement Mixer brands worldwide moved from 35.9% to 45.8%, and its estimated monthly branded searches moved from 1.8M to 2.7M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among cement Mixer brands worldwide moved from 23.9% to 20.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for cement Mixer brands worldwide in September 2026?
2 changes
In September 2026, Diesel gained estimated Share of Search among cement Mixer brands worldwide, from 38.8% to 45.8%.
In September 2026, MINI lost estimated Share of Search among cement Mixer brands worldwide, from 21.1% to 20.4%.
Other head-to-heads among cement Mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using Diesel’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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