MINI vs Spin Master:Which is searched more?
In September 2026, MINI had more branded searches than Spin Master among tech Deck brands worldwide. MINI was estimated to have 1.2M branded searches compared to Spin Master’s 49.5K, and held a 26.2% Share of Search versus Spin Master’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MINI or Spin Master?
Compare the tech deck brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, Spin Master. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | MINI | Spin Master |
|---|---|---|---|
| Oct 2025 | 60% | 38.1% | 1.9% |
| Nov 2025 | 55.1% | 42.7% | 2.1% |
| Dec 2025 | 54.9% | 42.5% | 2.6% |
| Jan 2026 | 64.2% | 34.1% | 1.7% |
| Feb 2026 | 59.7% | 38.7% | 1.6% |
| Mar 2026 | 59.8% | 38.6% | 1.6% |
| Apr 2026 | 64.6% | 34% | 1.4% |
| May 2026 | 64% | 33.9% | 2.1% |
| Jun 2026 | 64.5% | 34.4% | 1.1% |
| Jul 2026 | 64.2% | 34.4% | 1.4% |
| Aug 2026 | 64.3% | 34.3% | 1.4% |
| Sep 2026 | 72.8% | 26.2% | 1.1% |
How has the MINI and Spin Master comparison changed over the last 12 months?
3 findings
- MINI was ahead of Spin Master in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among tech Deck brands worldwide moved from 38.1% to 26.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Spin Master’s estimated Share of Search among tech Deck brands worldwide moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for tech Deck brands worldwide in September 2026?
2 changes
In September 2026, MINI lost estimated Share of Search among tech Deck brands worldwide, from 34.3% to 26.2%.
Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among tech Deck brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and Spin Master’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MINI
1 branded search term
- mini
Spin Master
1 branded search term
- spin master
Put your own brand in this comparison
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