How popular isSpin Master in search?
In September 2026, there were an estimated 49.5K branded searches for Spin Master worldwide which is down 18.2% over the last 12 months. Spin Master holds 1.1% estimated Share of Search among tech Deck brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Santa Cruz72.8%
MINI26.2%
Spin Master1.1%
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Which tech Deck brands compete with Spin Master?
Share of Search by month for Santa Cruz, MINI, Spin Master. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Cruz | MINI | Spin Master |
|---|---|---|---|
| Oct 2025 | 60% | 38.1% | 1.9% |
| Nov 2025 | 55.1% | 42.7% | 2.1% |
| Dec 2025 | 54.9% | 42.5% | 2.6% |
| Jan 2026 | 64.2% | 34.1% | 1.7% |
| Feb 2026 | 59.7% | 38.7% | 1.6% |
| Mar 2026 | 59.8% | 38.6% | 1.6% |
| Apr 2026 | 64.6% | 34% | 1.4% |
| May 2026 | 64% | 33.9% | 2.1% |
| Jun 2026 | 64.5% | 34.4% | 1.1% |
| Jul 2026 | 64.2% | 34.4% | 1.4% |
| Aug 2026 | 64.3% | 34.3% | 1.4% |
| Sep 2026 | 72.8% | 26.2% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 3.4M | +48.1% | +8.4 points | |
| 2, held 2nd | 26.2% | 1.2M | 0% | -8.1 points | |
| 3, held 3rd | 1.1% | 49.5K | 0% | -0.3 points |
72.8%
Held 1st. 3.4M estimated branded searches, +48.1% vs prior month. Share +8.4 points.
2.
26.2%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -8.1 points.
1.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Spin Master and its closest rivals
How has branded search demand for Spin Master changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spin Master worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Spin Master’s estimated Share of Search among tech Deck brands worldwide decreased from 1.9% to 1.1%.
- Across the 12 months ending September 2026, Spin Master’s estimated Share of Search among tech Deck brands worldwide peaked at 2.6% in December 2025 and was lowest at 1.1% in September 2026.
How did search popularity change for tech Deck brands worldwide in September 2026?
3 changes
In September 2026, Santa Cruz gained estimated Share of Search among tech Deck brands worldwide, from 64.3% to 72.8%.
In September 2026, MINI lost estimated Share of Search among tech Deck brands worldwide, from 34.3% to 26.2%.
Estimated monthly branded searches for Spin Master worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Spin Master compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 8th of 8 | 0.34% | Show ranking |
| Tech Deck brands | 3rd of 3 | 1.1% | Shown above |
How is Spin Master measured?
Brandwave collects information about searches that people make online using Spin Master’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spin master
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Is Spin Master your brand?
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