Brandwave

How popular isAtlas in search?

In September 2026, there were an estimated 1.1K branded searches for Atlas worldwide which held steady over the last 12 months. Atlas holds 0.29% estimated Share of Search among microphone stand brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. RODE81.9%
  2. On-Stage13.5%
  3. Hercules Stands3.8%
  4. Ultimate Support0.42%
  5. Atlas0.29%
  6. K&M0.05%
Atlas website (opens in a new tab)

Follow Atlas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which microphone stand brands compete with Atlas?

Atlas against microphone stand brands worldwide, by month

Share of Search by month for RODE, On-Stage, Hercules Stands, Atlas. The figures are in the table below the chart.

View monthly share of search table
MonthRODEOn-StageHercules StandsUltimate SupportAtlasK&M
Oct 202583.6%11.5%4%0.51%0.3%0.07%
Nov 202585.5%9.9%3.8%0.44%0.26%0.06%
Dec 202581.4%11.3%6.5%0.5%0.28%0.06%
Jan 202678.7%15.9%4.5%0.48%0.32%0.05%
Feb 202683.8%11.6%3.7%0.43%0.3%0.07%
Mar 202682.1%13.4%3.6%0.49%0.32%0.07%
Apr 202683.7%11.7%3.8%0.52%0.27%0.06%
May 202683.6%11.4%4.1%0.51%0.3%0.06%
Jun 202682.1%13.5%3.6%0.42%0.28%0.06%
Jul 202685.9%9.5%3.8%0.44%0.26%0.05%
Aug 202685.3%9.6%4.2%0.51%0.37%0.06%
Sep 202681.9%13.5%3.8%0.42%0.29%0.05%

  1. 1.RODE

    81.9%

    Held 1st. 315K estimated branded searches, -0.6% vs prior month. Share -3.4 points.

  2. 2.On-Stage

    13.5%

    Held 2nd. 51.9K estimated branded searches, +46.2% vs prior month. Share +3.9 points.

  3. 3.Hercules Stands

    3.8%

    Held 3rd. 14.7K estimated branded searches, -6.7% vs prior month. Share -0.4 points.

  4. 4.Ultimate Support

    0.42%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  5. 5.Atlas

    0.29%

    Held 5th. 1.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.K&M

    0.05%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Atlas and its closest rivals

Every comparison with Atlas

How has branded search demand for Atlas changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Atlas worldwide held steady at 1.1K.
  • Across the 12 months ending September 2026, Atlas’ estimated Share of Search among microphone stand brands worldwide held steady, from 0.3% to 0.29%.

How did search popularity change for microphone stand brands worldwide in September 2026?

  1. In September 2026, On-Stage gained estimated Share of Search among microphone stand brands worldwide, from 9.6% to 13.5%.

  2. In September 2026, RODE lost estimated Share of Search among microphone stand brands worldwide, from 85.3% to 81.9%.

  3. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

  4. Estimated monthly branded searches for Ultimate Support worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How is Atlas measured?

Brandwave collects information about searches that people make online using Atlas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • atlas microphone
  • atlas microphone stand
  • atlas stand

Do you work for Atlas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Atlas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free