LEGO vs MINI:Which is searched more?
In September 2026, LEGO had more branded searches than MINI among robot Arm brands worldwide. LEGO was estimated to have 11.1M branded searches compared to MINI’s 1.2M, and held an 80.3% Share of Search versus MINI’s 8.8%. These are worldwide searches for English-language branded terms.
Follow LEGO vs MINI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LEGO or MINI?
Compare the robot arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LEGO, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | LEGO | MINI | Epson | ABB | Factory | KUKA | FANUC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.8% | 6% | 4.8% | 0.25% | 0.29% | 0.16% |
| Nov 2025 | 85.9% | 6.3% | 4.5% | 2.8% | 0.14% | 0.21% | 0.09% |
| Dec 2025 | 88.2% | 5.3% | 3.8% | 2.4% | 0.1% | 0.14% | 0.08% |
| Jan 2026 | 85.2% | 6.3% | 5.2% | 2.8% | 0.14% | 0.17% | 0.11% |
| Feb 2026 | 80.6% | 8.9% | 6.1% | 4% | 0.15% | 0.24% | 0.13% |
| Mar 2026 | 80.3% | 8.8% | 6.2% | 4% | 0.25% | 0.29% | 0.16% |
| Apr 2026 | 80.5% | 8.8% | 6.1% | 4% | 0.25% | 0.24% | 0.13% |
| May 2026 | 80.5% | 8.9% | 6.1% | 4% | 0.2% | 0.24% | 0.13% |
| Jun 2026 | 80.5% | 8.8% | 6.1% | 4% | 0.23% | 0.24% | 0.13% |
| Jul 2026 | 80.5% | 8.8% | 6.1% | 4% | 0.19% | 0.24% | 0.13% |
| Aug 2026 | 80.3% | 8.8% | 6.3% | 4% | 0.18% | 0.24% | 0.13% |
| Sep 2026 | 80.3% | 8.8% | 6.3% | 4% | 0.25% | 0.24% | 0.13% |
How has the LEGO and MINI comparison changed over the last 12 months?
3 findings
- LEGO was ahead of MINI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LEGO’s estimated Share of Search among robot Arm brands worldwide moved from 79.7% to 80.3%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among robot Arm brands worldwide held steady at 8.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for robot Arm brands worldwide in September 2026?
0 changes
Neither LEGO nor MINI moved beyond provider rounding among robot Arm brands in September 2026.
Other head-to-heads among robot Arm brands
How each brand is measured
Brandwave collects information about searches that people make online using LEGO’s and MINI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.